
Spotlight: The One With The Customer Whisperer Skill
Future MarTech Leader initiative throws the spotlight on Dina Barakat from Google.
Chandni U
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Martech
Spotlight: The One With The Customer Whisperer Skill
Future MarTech Leader initiative throws the spotlight on Dina Barakat from Google.
Chandni U



Interviews
Embed A Culture Of ‘You Said, We Did’
Research consistently tells us that earning customer loyalty is about understanding, designing and then persistently delivering an end-to-end experience that meets both the rational and emotional needs of customers, reiterates Andrew Clayton, Group Head of CX, Close Brothers.
Chandni U




Martech
Will Neobanks Disrupt the Banking Sector?
Legacy banks are facing challenges as they partially migrate to the cloud or develop strategies for a multi-cloud data infrastructure environment, whereas neobanks have the advantage of building AI-enabled personalisation leveraging their data infrastructure from the beginning
Kaumudi Kashikar Gurjar



Interviews
Adobe on Revolutionising Content Creation and CX Success
Discover how brands can streamline processes and measure success in the dynamic digital landscape.
Chandni U



CX
Build Solutions with the Jobs-to-be-Done Focus
With digitally-driven business priorities, how should BFSI companies measure their digital transformation success?
Chandni U





Conversational AI
How Social Listening Can Be Your Pocket Tool
Social listening enables companies to understand customer sentiment, identify emerging trends, and proactively address concerns, fostering stronger brand resonance and driving business success.
Khushbu Raval



CX
Do Your Data, Insights, and Real-Time Interactions Converge?
Successful CXM implementation involves identifying and addressing various challenges to create a positive and consistent customer experience.
Chandni U




Conversational AI
Leveraging Generative AI for Enhanced Customer Experiences
How can brands integrate Generative AI in their marketing functions to elevate customer experiences?
Anushka Pandit




Conversational AI
The New AI-powered Virtual Assistant on your CX Team
Built on OpenAI’s ChatGPT, Lucidya’s Luci gives an insight into what you should look for in an efficient AI-powered virtual assistant.
Yolande D'Mello



Interviews
Hyper-customisation is the New Norm
The Samsung x You campaign is being rolled out across all markets in the Southeast Asia and Oceania region, with a series of hyperlocal campaigns ranging from collaborations with local artists and brands that exemplify the expressions of community pride and belonging