Spotlight: The One With The Customer Whisperer Skill

Future MarTech Leader initiative throws the spotlight on Dina Barakat from Google.

Research consistently tells us that earning customer loyalty is about understanding, designing and then persistently delivering an end-to-end experience that meets both the rational and emotional needs of customers, reiterates Andrew Clayton, Group Head of CX, Close Brothers. 

Legacy banks are facing challenges as they partially migrate to the cloud or develop strategies for a multi-cloud data infrastructure environment, whereas neobanks have the advantage of building AI-enabled personalisation leveraging their data infrastructure from the beginning

Discover how brands can streamline processes and measure success in the dynamic digital landscape.

With digitally-driven business priorities, how should BFSI companies measure their digital transformation success?

Social listening enables companies to understand customer sentiment, identify emerging trends, and proactively address concerns, fostering stronger brand resonance and driving business success.

Successful CXM implementation involves identifying and addressing various challenges to create a positive and consistent customer experience.

How can brands integrate Generative AI in their marketing functions to elevate customer experiences?

Built on OpenAI’s ChatGPT, Lucidya’s Luci gives an insight into what you should look for in an efficient AI-powered virtual assistant.

The Samsung x You campaign is being rolled out across all markets in the Southeast Asia and Oceania region, with a series of hyperlocal campaigns ranging from collaborations with local artists and brands that exemplify the expressions of community pride and belonging