The New App Discovery Journey Starts Before the Search

TikTok's Savannah Smith explains how creative, creator credibility, and a connected customer journey are changing the way people discover and download apps.

As AI makes polished work easy to produce, designer and educator Debbie Millman says the real risk is everything becoming "pretty good, or meh," and brands with no point of view.

As automation takes on more of the ad-buying process, audience data gaps can leave marketers reaching people far removed from their original campaign brief.

Knowing that an impression came from an airport, stadium, or conference centre gives adtech a new way to package and price inventory without relying on cookies.

As Media Mix Modelling dominates the post-cookie narrative, Fairing CEO Matthew Bahr argues that predictive AI and pixel tracking still miss the most critical measurement signal: the customer’s own account of the purchase journey.

AI call screening can block consenting customers. In a test of 188,000 consumers, agentic AI connected far more often than traditional dialling.

REPLUG's Lorenzo Rossi on why app businesses may find their next major growth opportunity in repeat purchases, customer retention and the journeys they have already paid to create.

The index finds significant variation in AI-generated answers, highlighting the importance of authoritative sources and continuous measurement of brand visibility.

The research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.

“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.