
Spotlight: The One With The Bring It On! Attitude
Future MarTech Leader throws the spotlight on Kimberly Gamarro from Exertis Telecom.
Chandni U
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Martech
Spotlight: The One With The Bring It On! Attitude
Future MarTech Leader throws the spotlight on Kimberly Gamarro from Exertis Telecom.
Chandni U



CX
Adrian Swinscoe On The CX Vision and Seeing it Through
Many companies lack a clear CX vision and strategy that encompasses their current situation and desired goals while considering the perspectives of customers, employees, and the business itself. Swinscoe believes he has the perfect solution.
Chandni U




Martech
AI Will Breathe New Life Into Market Research
AI innovation has the potential to revolutionise decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools at their disposal in market research.
Jill Larson




Martech
Does Your Super-app Strategy Align With App’s Core Identity?
The mobile industry in the MENA region is booming, and apps are at the forefront of this transformation. However, the saturation of app marketplaces intensifies the challenge of standing out.
Aleksandr Kryvosheiev



Interviews
Super-apps Will Serve as Central Hubs for SEA Consumers
Krisna Parahita, Vice President of Products at LinkAja, Indonesia, discusses the agile nature of digital-first and neo banks that allows them to quickly adapt to market demands, launch new features, and collaborate with fintech partners.
Anushka Pandit




Martech
Spotlight: The One With The Bridge To Sustainable Growth
Future MarTech Leader throws the spotlight on Anastasiia Pohyba from Pedigri Technologies.
Chandni U



Interviews
‘Instant Gratification is Key in a Phygital Store’
Dharmin Ved, Founder and CEO of 6thStreet.com talks about the ultimate convenience that phygital stores can provide for customers. They can enjoy the social element of shopping without encountering the challenges of shipping times, limited merchandise in-store or waiting in check-out queues.
Anushka Pandit




Martech
Forget the Funnel: What Non-linear Travel Buying Means for Marketers
What does the new customer journey look like due to the shift from linear to non-linear travel buying, and what does this mean for marketers? Learn how to engage emotional shoppers, leverage influential touchpoints, and adapt to shorter booking windows.
Jason Craparo




Martech
Four Benefits of Unifying Your Social Media Analytics
Unified analytics puts all your insights in one place and gives you independence in decision-making without having to rely on Data, Service and Social teams to provide crucial input.
Jeff Haws



Martech
Spotlight: The One With Metrics Up Her Sleeves
Future MarTech Leader throws the spotlight on Judith Miranda, Marketing Manager at dmg events.