In Conversation with Sindhu Sreenath, Managing Director, EMEA at QuestionPro

For customer experience and VoC, capturing customer sentiments is crucial beyond just quantitative feedback. How are tech and analytics helping brands?

Google won't be scrapping third-party cookies after all. It plans to focus on the Privacy Sandbox to improve privacy. What does this mean for the industry?

Protected Audience API (PAAPI) will become the cornerstone of effective tech stacks, driving privacy-first marketing strategies. Brands that prepare with PAAPI can minimise the impact of cookie depreciation.

The average user makes the first purchase 3.6 days post install. Marketers are doubling down conversions during the first day with 40% of conversions and over 75% during the first week.

With restaurants, ghost kitchens, and virtual food brands emerging everywhere, leveraging the right technology is essential for minimising financial waste and strengthening financial efficiency.

Unlocking digital transformation isn't just about hitting business targets—it's about seizing the prime real estate of the six-inch screen. How can your brand dominate this coveted space and redefine success?

It’s an exciting time for India – a price-sensitive, mobile-first market that is more than comfortable with digital payments. The first in a series that explores the future of mobile and app marketing in South East Asia…

Around 83% of C-suite leaders prioritise marketing and view it as a critical business driver to orchestrate CX strategies. B2B marketers predicted CLV to become an essential KPI, surging 21 percentage points to usurp even revenue as top KPI. The report sheds light on the complexities and the changing mindsets.

Develop standard operating procedures for customer interactions to ensure consistency. Document those processes using a tool like Smart Playbooks. A guide to crafting customer-centric business strategies.

To balance the risk of uncertainties during inflation, consumers are saving more and waiting for the right time to make a purchase. Analysing the data points from global shoppers’ buying behaviour, the Salesforce Shopping Index predicted the top 5 trends to help retailers with their loyalty strategy.