Martech

The index finds significant variation in AI-generated answers, highlighting the importance of authoritative sources and continuous measurement of brand visibility.

“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.

The new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure

Returning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.

The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.

As AI makes flawless prose and pitch-perfect résumés the default, one founder argues that polish is no longer a signal — and that the messy, contradictory, unfiltered details are what's left to trust.

SEA consumers are becoming more deliberate shoppers, weighing authenticity, protection, seller credibility and broader digital information before purchasing.

Most AI vendor evaluations chase ROI projections. Peak International ran a single, real-world test instead — pitting an internal build against an external platform — and it settled the debate no slide deck could.

New survey finds retailers scaling video, UGC and AI as mobile shopping, social commerce and personalisation compete for attention.

As loyalty moves beyond points and discounts, Loyalty & Reward Co’s Srikrishna Mohan and Philip Shelper explain why relevance, behaviour and measurable value will define the next generation of loyalty programs.