As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.
Playable ads are reshaping digital marketing by turning passive impressions into interactive experiences, driving deeper engagement and more qualified user acquisition beyond gaming.
Smart packaging is making a strong comeback, with QR codes and NFC technology enabling brands to embed gamified experiences that drive deeper customer engagement, unlock valuable insights, and showcase new products in more interactive ways.
Gaming studios are spending more and creating faster, but the pool of players isn't getting any bigger. A new industry report reveals the pressure building across acquisition channels.
Mobile gaming is one of the most diverse entertainment ecosystems in the world. Ada Mockute Jaime, CMO at Nordcurrent, explains why brand success increasingly depends on experience-led integrations rather than traditional ad placements.
As platform fees rise and acquisition costs climb, subscription apps are moving conversion upstream. The results are hard to ignore.
Mobile ordering now dominates food delivery in the MENA region, driven by aggregator apps, social discovery, and AI-powered restaurant tech. New data reveals how mobile-first dining is reshaping restaurant operations, marketing strategies, and consumer behaviour.
As mobile marketing evolves, the debate between direct-to-app campaigns and web qualification flows continues to divide the industry. Igor Lyubimov, CEO of web2wave, shares why mobile marketers should see Web2App not as a rival but as an essential part of a diversified growth strategy.
Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.
Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.
