CRM

Zoom’s acquisition of Common Room unifies enrichment, buying signals, and AI revenue agents with the platform where customer conversations happen.

Marketplace availability unlocks purchasing with MACC, while MCP-powered AI interoperability and integrations connect data and workflows across the Microsoft ecosystem.

The best mechanics balance three things: clarity, momentum, and inclusivity. If customers can instantly see 'what’s next' and feel progress every time they interact, you’re much more likely to build real, sustained loyalty, says Kanchan Lad, Head of Product – MarTech, Papa Johns.

WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.

The integration brings real-time, automated email, SMS, and omnichannel marketing capabilities directly into Lightspeed Retail.

The acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities.

WhatsApp usernames may improve privacy for users, but for marketers, they also mark the start of a handle-first, consent-led and platform-controlled messaging era.

Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.

With Programmatic CRM, Movable Ink continues to advance enterprise AI personalisation, helping brands deliver more connected, relevant CXs at scale.

The acquisition will bring Fin’s customer agent platform to companies, accelerating time-to-value and expanding Salesforce’s ability to deliver autonomous agents.