CRM

TrueDialog remains the system of record whilst TrueConnect is a feature that automatically keeps the conversation current across systems.

By teaming up with Apollo, Popl expands its offering with stronger data coverage and accuracy, along with deeper intelligence for customers.

The open-source command-line client gives developers, GTM engineers, and AI agents direct access to ZoomInfo's verified go-to-market data from any terminal.

Alta will use the funding to accelerate growth by expanding its team globally, growing its customer base, and enhancing the platform.

Zoom’s acquisition of Common Room unifies enrichment, buying signals, and AI revenue agents with the platform where customer conversations happen.

Marketplace availability unlocks purchasing with MACC, while MCP-powered AI interoperability and integrations connect data and workflows across the Microsoft ecosystem.

The best mechanics balance three things: clarity, momentum, and inclusivity. If customers can instantly see 'what’s next' and feel progress every time they interact, you’re much more likely to build real, sustained loyalty, says Kanchan Lad, Head of Product – MarTech, Papa Johns.

WPP Enterprise Solutions will launch with an initial portfolio of proprietary solutions designed to help organisations accelerate growth in an AI-powered economy.

The integration brings real-time, automated email, SMS, and omnichannel marketing capabilities directly into Lightspeed Retail.

The acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities.