AI

The Provarity-Consensus partnership signals a commitment to modernising presales, turning fragmented, manual processes into a scalable engine for revenue growth.

Memorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.

With this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology,  data, and AI services to unlock new opportunities for the agentic era.

Impact shows up in how a customer’s business actually runs day to day. It’s not about a system going live or a dashboard looking impressive. It’s about whether issues are resolved faster, whether revenue moves more quickly, and whether people genuinely feel their jobs have become easier, says Shakira Talbot, Group VP, CRM EMEA at ServiceNow.

Many organisations are investing heavily in artificial intelligence to improve customer experience, but fragmented data, siloed systems and outdated infrastructure are preventing AI from delivering truly connected omnichannel CX.

Industry leaders from automotive, retail, and enterprise technology explored how AI can unlock faster, more personalised CXs, but only when supported by the right skills, connected data, and a clear business purpose.

New data shows AI is augmenting Martech rather than replacing it, revealing how SMBs and enterprises adopt AI differently and why understanding the learning curve matters more than the hype.

As agencies navigate the intersection of technology and creativity, AI is emerging as the new creative backbone. Daniel Martins of GALERIA.ag and Raul Braga of Adobe share how AI-driven workflows can scale campaigns without sacrificing originality.

As communication tools race to add AI features, Intermedia’s Irina Shamkova argues that simplicity, trust, and empathy will define the next era of workplace tech.

Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.