Conversational AI is transforming customer engagement in the Middle East and North Africa (MENA) region, strengthening brand loyalty and competitiveness in this rapidly evolving market.
Social listening enables companies to understand customer sentiment, identify emerging trends, and proactively address concerns, fostering stronger brand resonance and driving business success.
How can brands integrate Generative AI in their marketing functions to elevate customer experiences?
Built on OpenAI’s ChatGPT, Lucidya’s Luci gives an insight into what you should look for in an efficient AI-powered virtual assistant.
Generative AI democratises many aspects of content creation, opening new ways to create written material, illustrations, sound effects, special effects, etc.
Conversational analytics will transform contact centres by enabling companies to act immediately on insights from every interaction.
How GPT-powered solutions can help improve customer service experiences, supercharge contact centre agents, and automate XM research. Discover top use cases for GPT tech in experience management and what to consider before deploying it.
“With great power comes great responsibility.” You don’t have to be a Marvel buff to recognise that quote, popularised by the Spider-Man franchise.
There is a significant shift in how contact centres operate and measure results. “Instead of looking at specific interactions and the type of efficiency, we’re calculating the journey excellence score,” says Einat Weiss, Chief Marketing Officer at NICE Systems. She talks about creating a culture of transparency and engagement to find the right fit between […]
It’s no secret that today’s customers expect highly-personalised, seamless communication across channels when they connect with companies. Artificial intelligence (AI) is rapidly becoming a ‘must-have’ for brands looking to have a competitive edge in the battle for customer loyalty.
