ecommerce

AI is changing how customers search, shop, and interact with brands. Can retailers use real-time personalisation to create more relevant experiences across every channel?

T-Brain supports use cases spanning search, retrieval, ranking, recommendations, advertising and agentic commerce experiences.

MoEngage for Shopify is composable by design, allowing merchants to start with individual channels without migrating their entire stack and consolidate later.

SEA consumers are becoming more deliberate shoppers, weighing authenticity, protection, seller credibility and broader digital information before purchasing.

Brand Center brings together purchase-based signals from consumer orders and audit-based signals from shelf scans into a single platform.

Spangle AI Discovery is a new solution designed to help retailers compete and win as shoppers increasingly rely on AI assistants and shopping experiences.

Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.

Brand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.

As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.

The AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.