Is Sentient Marketing The Future of AI-Driven Customer Connection?
Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration
Michel Kilzi
Top Stories from Martechvibe
Top Interviews from Martechvibe
- Martech
- Customer Experience
- Events
- News
- Videos
More Insights from Martechvibe
Featured
Is Sentient Marketing The Future of AI-Driven Customer Connection?
Sentient Marketing is not about replacing human intuition but enhancing it with AI’s ability to process vast emotional data at scale. The key to success is human-AI collaboration
Michel Kilzi
Featured
Why is RMN Proving to be More Effective than Traditional Ad Space?
Unlike traditional media, retail media places ads right at the moment of purchase, making them feel less like interruptions and more like relevant recommendations.
Anushka Pandit
Featured
An Entrepreneurial Mindset Drives CX and Martech Success (and Fun)
Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.
N. Dean Meyer
CX
Let’s Get Ethical with AI-Omnichannel Engagement
As AI becomes central to omnichannel engagement, businesses must navigate complex ethical issues to uphold trust and integrity.
Chandni U
Featured
In Conversation with Younès Ben Maïz, Regional Vice President, Sales - EMEA South at SAP Emarsys
Discover how AI is transforming retail marketing with SAP Emarsys, as Younès Ben Maïz shares insights on personalisation, customer loyalty, and omnichannel engagement.
Staff Writer
Featured
5 Expert Tips to Inspire Your CPG Marketing Strategy
Five expert tips from SAP Emarsys’ Masterclass panel session to help inspire your own CPG strategy.
Nick Odom
Featured
AI-Powered Data Unification Drives Cross-Channel Growth
Juggling customers across channels can be daunting—there is a tonne of data coming from different sources. AI removes the guesswork and streamlines processes.
Anushka Pandit
Featured
How AI’s Constant Learning Catalyses Omnichannel Growth
AI is helping marketers move beyond traditional omnichannel strategies and making real-time actionable insights a cake walk.
Anushka Pandit
CX
There is a Disconnect Between What Consumers Say, and What They Do
Richard Shotton, a behavioural science expert, shares why brands must overcome the research gap, and understand the “whole truth” about consumers.
Yolande D'Mello
Featured
The Hidden Costs of Paid Media Automation: Are Marketers Losing Control?
Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?
