Winning in CTV Requires a True Multi-Screen Strategy
#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.
Chandni U
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Winning in CTV Requires a True Multi-Screen Strategy
#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.
Chandni U
CX
The Engagement Illusion: Identifying Invisible Barriers in Marketing
The engagement illusion has hindered us for too long—superficial insight tracking, fragmented metrics and more, are hindering brand growth.
Michel Kilzi
Featured
How to Scale a Fintech Company in a Volatile Market
Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.
Matic Jug
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Don’t Equate Loyalty with Repeat Purchase
Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.
Chandni U
CX
AI is Rewriting the Rules of Gaming
AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.
Dr Nivash Jeevanandam
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More Isn’t Better, Focus on Cross-Channel Optimisation
With 48% of marketers using 11 or more digital channels, the key to success lies in prioritisation, data-driven optimisation, and seamless cross-channel integration.
Anushka Pandit
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Marketing Agency Pricing and AI: Why Something’s Got to Give
With AI being a core resource now, deliverable pricing must replace hourly pricing for the better.
Tracey Shirtcliff
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Five Hidden Pitfalls of Hyper-Personalisation
Hyper-personalisation is often seen as the ultimate key to customer engagement, but many discussions focus on the same surface-level challenges.
Rohit Bushanam Chandrasekar
Featured
We Need Loyalty Strategies that Evolve in Real-Time
Jeff Zotara, Chief Marketing Officer at arrivia discusses the state of loyalty and how technology can make a difference.
Chandni U
Featured
LEAP 2025 Highlights for Marketers
The 2025 LEAP tech conference set a new record with over $42.4B in investments, driving advancements in AI, data centres, and digital infrastructure.
