5 Inspiring Ramadan Brand Campaigns in 2024
Ramadan is when the usage and adoption of online technologies reach a crescendo in the Middle East. It is the time of the year when people are more inclined to buy new products and indulge in gifting. How are brands getting into the spirit of the season?
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Martech
Brands Need to Stop Looking at Asia Markets as One Monolithic Entity
Successful marketing in the APAC region hinges on patience, adaptability, and a profound understanding of cultural and technological nuances, underscoring the complexity and reward of doing business in Asia.
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Content is the Magic that Can Create Resonance Between Audience and Brand
Marketers and advertisers need to be cognizant of cultural considerations. In India, regional language campaigns need to follow an end-to-end experience in the same language from banner to landing page and beyond, says Reena Jagtap, Lead Digital Marketing at Henkel.
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Lack of Personalisation is a Notable Pain Point for South African Consumers
With generic marketing messages and standardised product offerings, individuals often feel disconnected from brands and struggle to find products that resonate with their unique preferences and needs, says Bronwyn Pretorius, Chief Marketing Officer at Ackermans.
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Three Strategies to Foster a Customer-centric Culture
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Measuring Customer Satisfaction Needs to Evolve in the Digital Context
Developing explainable AI models is crucial for maintaining trust and accountability, says Dr Jelena Janjusevic. AI models, which are seen as "black boxes," lack transparency, which is a big challenge in banking, where decisions must be explained to customers and regulators.
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Top 35 Women Leading the Marketing and CX Change
Martechvibe shares its top picks of the femme force –35 unstoppable women transforming the marketing and CX landscape in the Asia-Pacific and Middle East region.
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How Are Mobile App Trends Helping Indian Brands?
From introducing AI-powered recommendation models to adding live commerce integrations, Indian mobile app marketers are keeping up with the mobile trends. Here are a few mobile marketing trends that will continue to surge in 2024.
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Interviews
When Traditional App Metrics Aren’t Enough
Hoopla is an app that helps families build healthy habits. We spoke to founder & CEO Jacqueline Perrottet about navigating user engagement and behaviour change.
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Top 10 Future Martech Leaders in the ME Region
What does staying ahead of the game mean? It wouldn’t just be to keep yourself updated about the latest marketing and technology trends but leading the charge in understanding what makes consumers tick.
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Loyalty
Why Cashback, eVouchers and Smart Payments are Still Gold?
These evergreen methods boost customer satisfaction, encourage repeat visits, and build brand loyalty.