How Can Marketers Win The GenAI Revolution?

Discover three ways Zalando drives creative disruption in fashion retail through AI innovation, ZEOS infrastructure, and cultural storytelling.

Matthieu Tebaus makes it clear: broad assumptions kill growth in MENA. Brands that generalise across countries or even within cities risk wasting spend and missing demand. He sees AI as a partner, not a replacement—empowering planners and sales teams to evolve from admin roles to trusted growth architects.

Mobile app downloads may be soaring, but retention depends on deeper factors. Experts from Intellect, Plaza Premium Group, and Bitsmedia reveal why trust, timing, and touchpoints are the real engines of mobile app growth.

Amir Rasekh, Managing Director at Nectar360, argues that retail media has outgrown its bottom-funnel stereotype. With AI-powered platforms like Pollen and unified customer views, retail media is now driving full-funnel strategies, from awareness to loyalty, while reshaping how brands and retailers collaborate.

Glenda Kirby, Chief Customer Officer at Poppulo, explains how AI is reshaping digital signage by balancing creativity with automation, speeding up deployments, and setting the stage for more intelligent, connected networks.

Micro moments matter more than demographics in mobile and app marketing campaigns. Willynn NG, Regional Head at TanTan, explains how observing real-time user actions and sending value-first nudges boosts engagement and retention.

The $500B mobile app economy is shifting fast. Learn how developers can drive revenue with hybrid monetisation, D2C sales, and localised payments.

Invalid traffic is silently draining ecommerce ad budgets and corrupting tROAS signals. To scale efficiently, marketers must block fake clicks before they distort campaign data.

From balancing metrics with brand magic to ethical uses of synthetic data, modern marketing is a high-wire act. David Norris, CMO at boost.ai breaks down how AI is reshaping campaigns, CX ownership, and the very role of CMOs and what it means to stay ahead.

The Kingdom is rapidly emerging as one of the world’s most ambitious travel destinations. Here’s what we can learn about rewriting the narrative, building unique experiences, and catering to modern wanderlust.