Fewer Clicks: How AI will Transform Marketing & Advertising in 2025
Marketers will need to shift focus from search engine optimisation to a generative engine optimisation model, demonstrating how fast you can provide answers without expecting consumers to search through mountains of content.
Ted Sfikas
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Fewer Clicks: How AI will Transform Marketing & Advertising in 2025
Marketers will need to shift focus from search engine optimisation to a generative engine optimisation model, demonstrating how fast you can provide answers without expecting consumers to search through mountains of content.
Ted Sfikas
Featured
First-Party Data Feeds Sustainable Growth for Brands in Southeast Asia
Despite the rollback on deprecating third-party cookies, marketers are still prioritising first-party data for several reasons: trust, transparency and a renewed focus on sustainable retention and measurable growth.
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Maximising Mobile App Engagement in 2025
Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.
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15 Signs of Invalid Traffic from Your Analytics Tools
Learn how to detect and eliminate invalid traffic using analytics tools and key metrics. This guide covers practical steps to ensure your ads reach real users.
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Featured
Marketer Priorities for 2025
Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.
Staff Writer
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AI Raises the Stakes in Online Entertainment
AI and ML are transforming online entertainment gaming by delivering hyper-personalised experiences, predicting behaviour, and enhancing engagement.
Mathabo Sekhonyana
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Maximising Ad Spend and Yield Through Innovation for Advertisers
Fragmented solutions have led to inefficiencies, wasted ad spend and reduced yield. A proactive, first-party data strategy with solutions focused on curation, collaboration, and generative AI (GenAI) is now essential.
Chloe Grutchfield
Featured
Navigating the Marketing Buzzwords of 2024
REWIND 2024: This marketing buzzwords collection explores strategies from combating subscription fatigue to embracing social responsibility and composable technology.
Staff Writer
CX
Understanding The Immersive CX Value
Rewind 2024: Immersive experiences are here to take the customer away from the ordinary. Technologies like AR, VR and AI are at the helm of this, where customers won’t accept an experience that doesn’t offer virtual engagement.
Staff Writer
Featured
AI Infuses Innovation into Marketing
Rewind 2024: AI revolutionised marketing in 2024, driving creativity, precision targeting, and compliance.
