We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.
In Martech’s new playbook, intelligence - not just speed - is the real advantage. Intelligent data architecture is becoming the backbone of digital transformation, enabling enterprises to scale personalisation, compliance, and AI-driven engagement with speed and precision.
More than a back-end task, product feed is turning into a growth strategy. Elizabeth Azide, Senior Director of Marketing, EMEA at Commerce reveals how optimised product feeds drive visibility, cut ad waste, and boost conversions.
Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?
Find out how CDPs help create a centralised database by bringing together data from every customer touch point, consolidating & activate data for better CX & higher ROI. Make the best choice for your organisation. In today’s digital landscape, data is everywhere, filtered to you through multiple tools, channels and platforms. With so many data […]
Heidi Bullock, Chief Marketing Officer at Tealium, shares a checklist for enterprises before they decide to invest in a Customer Data Platform Brands now face tech-savvy and experience-picky customers who expect personalised customer experience as a non-negotiable need. As enterprises navigate economic uncertainty, having the right Customer Data Platform (CDP) is the best arrow in […]
CDP is an essential part of GDPR compliance, helping companies identify and use customer data in a compliant manner. Beyond GDPR, CDPs help companies access and use first-party data as third party data becomes harder to access. Customer Data Platforms are specialised systems whose purpose is to collect a company’s customer data from all sources, […]
Cohort analysis can spot the exact juncture in the user journey where users are skipping out. The user journey can then be streamlined to make them stay longer The key to any great customer retention strategy is building a true relationship with each and every customer. One way to understand if you’re creating relationships that […]
Consent Management Platforms can help marketing teams drive measurable results. As third-party cookies are phased out, it’s increasingly important to ask consumers to opt-in to sharing data directly, with the option to opt-out as easily. Within the organisation, trust percolates to the culture that flows towards customers via service, products and marketing. Outside, it drives […]
TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy. BigQuery from Google helps manage terabytes of data and helps […]
