Research consistently tells us that earning customer loyalty is about understanding, designing and then persistently delivering an end-to-end experience that meets both the rational and emotional needs of customers, reiterates Andrew Clayton, Group Head of CX, Close Brothers.
Discover how brands can streamline processes and measure success in the dynamic digital landscape.
The Samsung x You campaign is being rolled out across all markets in the Southeast Asia and Oceania region, with a series of hyperlocal campaigns ranging from collaborations with local artists and brands that exemplify the expressions of community pride and belonging
Ali Hussain, Product Sales Expert at Infobip discusses how businesses can harness the power of AI assistants to address CX challenges.
Mahek Punjabi, Marketing Director at InstaShop, sheds light on the distinctive challenges and strategies in the delivery app industry, emphasising the importance of user retention
Discover how to navigate generational differences, balancing automation with human connection for 21st-century customer experiences
Vanja Ljevar, Chief Data Scientist at Kubik Intelligence, explores the convergence of behavioural science and data science and discusses how brands should use data more intelligently.
Customers nowadays like to have many options. It is important to have touchpoints where your customers are, says Edwin Octavana Mahaditya, Head of Growth & Performance Marketing at Erajaya Digital Group.
Krisna Parahita, Vice President of Products at LinkAja, Indonesia, discusses the agile nature of digital-first and neo banks that allows them to quickly adapt to market demands, launch new features, and collaborate with fintech partners.
Dharmin Ved, Founder and CEO of 6thStreet.com talks about the ultimate convenience that phygital stores can provide for customers. They can enjoy the social element of shopping without encountering the challenges of shipping times, limited merchandise in-store or waiting in check-out queues.