"With mundane banking requirements being done digitally, through self-serve channels and customers increasing their adoption of digital channels, contact centre agents are now forced to become more of technical experts than banking experts," says Asma Beljaflah, Head of Emirates Islamic Contact Centre at Tanfeeth.
"Communicating the value of the offer is like telling a story. It's not just numbers; it's about making customers see the worth in what they're getting"- Vita Nikolaieva, Marketing & Communications APAC at Columbia Group on pricing and positioning your product in fluctuating markets.
Julia Jackle, CEO & co-founder, Creative971 talks about how ecommerce businesses can differentiate themselves to stay competitive.
Mohammed Shazzaib talks about his new venture Beep, and gives advice on how teams should align people and processes to get the most from the technology.
Martechvibe chatted with Singapore-based Sathya Anand, Digital Strategy Director at Iris, about how brands can create sustainable value for customers.