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Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?

This announcement came a few days after, Meta reported a revenue drop for the first time in the platform’s history and cautioned that it would further decline in the year’s second half. Starting from October 1, there will be no Live Shopping streams on Facebook. The social media giant is wrapping up this option less […]

FanIQ, the direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimisation tool. Built specifically for mobile-first advertising, FanIQ LP tracks campaign performance on Snap, TikTok, Facebook, Instagram, YouTube, Google Display Network, and Twitter. FanIQ sells through all major primary ticketing platforms including […]

Twitter is talking about Super Followers, and TikTok is offering subscriptions for live streams. How does the members-only element affect marketers? Twitter has always been proud of the sub-cultures it manages to connect. The brand is now rolling out a new subscriber-only element for creators to offer more to their Super Followers by adding a […]

Meta has announced the ambitious new AI-research project to create translation software as part of its metaverse goals. “The ability to communicate with anyone in any language is the superpower people have dreamed of forever, and AI will deliver that within our lifetimes,” said Mark Zuckerberg, CEO of Meta. Although existing translation technologies cater to […]

Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]

MyPlace, the social network that helps friends share their homes, announced it has secured $5.8 million in seed funding. Freestyle led the round, joined by Haystack, Oceans, and OnDeck, as well as notable angel investors from Tesla, Facebook, and PayPal. This new funding will enable the platform to launch its iOS app as well as […]

WeVideo has integrated its video creation platform with Meta Business Suite for Facebook and Instagram, empowering marketers to create and publish social media video content to both platforms with greater speed and efficiency. “As businesses strive to connect with consumers, video is a critical component for companies to engage with key audiences and convert target […]

Facebook is launching Reels for iOS and Android users in more than 150 countries for creators around the world to grow their communities. To help creators earn money from Reels, Facebook is expanding tests of overlay ads, starting with banner and sticker ads. “We’re creating a variety of opportunities for creators to earn money for […]

Meta is trying to stop fake luxury goods from circulating on its platforms, including big names from Gucci to Chanel, according to a Reuters report. The platforms have become concentrated areas for counterfeit offenders. The brands’ work on policing services like Facebook, Instagram and WhatsApp has been like “whack-a-mole.” Research has said that counterfeiters have […]