While other industries are moving towards the super-app, banking and financial services are still struggling with the basics. How can product teams offer better CX to young customers? Martechvibe asked the experts.
Explore AI's transformative impact on customer journeys with insights from Kate Miller, EVP Strategy at Doceree. Learn how life science companies leverage AI for personalised HCP engagement, from segmentation to self-selection mechanisms.
Despite privacy concerns, customers are showing increased willingness to share their personal information in exchange for personalisation. What are brands doing wrong?
Let’s talk about cookies – not the tasty treats with chocolate chips but the strings of data stored on Web-browsing devices that allow online platforms to identify users.
AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.
The average internet user spends 6 hours and 53 minutes online per day. The more time spent online, the more the data is exposed to cyber risks. To that, ZKP makes some exciting applications for marketers trying to win their customers’ trust.
Customers have made it clear that they want personalised recommendations. But are brands making the right efforts to allocate powerful resources towards understanding customer preferences?
Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling?
Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity
Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as data-protection history is being written as we speak. How enterprises react towards data privacy from a compliance or trust-building approach will […]
