Brands are moving away from purely transactional loyalty rewards towards incentivising content creation and advocacy. Charlie Casey, CEO of LoyaltyLion, wants leaders to “think about user-generated content as part of the value exchange.”
As Ramadan 2026 unfolds amid uncertainty, brands are discovering that loyalty is no longer driven by messaging. Instead, consistent actions, reliability, and meaningful customer experiences are shaping deeper emotional connections.
From pop-up collaborations to limited-edition drops, influencers and creators are stepping into the kitchen to co-create products that boost sales, drive engagement, and deliver shareable dining experiences.
As enterprises scale AI-generated content, the pressure to stay compliant, consistent, and brand-safe is rising. Without proper governance frameworks, even the most advanced AI can produce hallucinations, misinformation, and non-compliant messaging.
Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.
Consumer sentiment is crumbling under inflation, layoffs, and tariffs. But in a downturn, opportunity belongs to brands that double down on trust, value, and CX.
To transform the company to become more customer-centric, there should be a shift in the thinking. In many businesses, the CMO is the classic ‘owner’ of customer loyalty. But actually, every member of the C-suite should care about and commit to a loyalty-driven approach, and businesses need to make loyalty an organisation-wide priority. Customer loyalty […]
Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space Business cases and research studies have proved that the key to growing a brand is more about retaining customers and making them loyal than just bringing in new customers. Research by Bain & Company found that when brands increase customer retention […]
We asked loyalty experts what marketers should look for when choosing partners to build an ecosystem of benefits for your brand’s loyalty programme. What separates a good loyalty programme from a great one? Marketing leaders suggest building a programme that recognises the diversity of its intended customers and mirrors that diversity back in the composition […]
In the era of future-proof marketing, first-party data helps brands maintain direct relations with their customers and drive cross-selling and upselling. Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as […]
