Loyalty

The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.

Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…

Automation, AI, and authenticity collide in modern social strategy. Emplifi’s Molly Pannell talks about crafting campaigns that resonate, not replicate.

Consumer sentiment is crumbling under inflation, layoffs, and tariffs. But in a downturn, opportunity belongs to brands that double down on trust, value, and CX.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.

Jeff Zotara, Chief Marketing Officer at arrivia discusses the state of loyalty and how technology can make a difference.

Generative AI and machine learning will power the next generation of loyalty programmes.

Martechvibe tracks the trends moving marketing teams and lays out the top 10 priorities for 2025, and how to action the dream.