Influencer marketing ROI goes beyond simple metrics like the number of likes or comments on a post. To assess the true ROI of influencer marketing, businesses need a sophisticated and data-driven approach.
Sue Azari, ecommerce industry consultant, AppsFlyer, talks about multiple strategic endpoints that can help enhance user experience in the mobile commerce industry.
Netflix, Amazon, Uber and Facebook have used KNN for personalised marketing, clustering, segmentation, and predicting customer behaviour. Measuring distances between data points, the algorithm helps recommend items to customers based on their purchase history
Competitive intelligence (CI) is the process of gathering and analysing information about your competitors, industry, and market. It allows companies to identify opportunities, threats, and risks; and make informed decisions to stay ahead of the competition.
Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space.
What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy