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The index finds significant variation in AI-generated answers, highlighting the importance of authoritative sources and continuous measurement of brand visibility.

“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.

Rakuten Viber’s Kiril Filipov, Polarsteps’ Laurens Jansen, MyPie’s Kirill Pospelov and REPLUG’s Lorenzo Rossi share why sustainable app growth requires more than AI-driven acquisition, focusing on product value, retention and CX.

Broken telephony infrastructure is undermining AI customer service agents — and the calls most at risk are often the ones that matter most.

Freshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should actually measure.

The new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure

For property managers, facility services and field-service networks, the inbound ticket queue isn’t a CX signal. It’s a labour cost. This piece explains why AI should be judged on tickets resolved inside your own systems, not tickets deflected away from your team.

You get cited for what others say about you as much as for what you say as a brand. Answer engines lean on the same authority signals but draw from a narrower set of sources they already trust. “I’d resist treating AEO as an independently dialable lever: citation frequency is now a lagging consequence of authority,” says Jason Huan, CMO at Endowus.

Returning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.

Most growth teams assume a working acquisition playbook travels wherever the product goes. Reface's Stanislav Berkutov argues the tactics never survive the jump — only the systems behind them do.