Wunderkind, Bloomreach Launch Native Integration
New integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.
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Wunderkind has announced a native integration with Bloomreach that helps brands identify more website visitors and activate them within existing customer journeys.
By integrating the Wunderkind Autonomous Marketing Platform directly with Bloomreach’s agentic platform for intelligent personalisation, Loomi AI, marketers can recognise more shoppers, trigger more high-performing campaigns, and drive incremental revenue — without changing how their teams work.
Many ecommerce brands struggle to recognise a large portion of their site traffic, which limits the reach of their highest-converting campaigns.
Wunderkind addresses this by combining a brand’s first-party data with a proprietary identity network that recognises over 9 billion devices, more than a billion consumer profiles, and observes trillions of digital events annually.
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Wunderkind empowers Bloomreach users to immediately take action on these events. This enables brands to identify significantly more visitors and connect their behaviour across sessions and devices — a foundation now available natively to Bloomreach customers.
Through the integration, Wunderkind’s identity and behavioural data flows directly into Loomi AI. High-intent actions such as product views, cart additions, and purchases are sent to Loomi AI in real time, triggering existing journeys such as cart recovery, browse follow-ups, and catalogue alerts.
Loomi AI continues to manage orchestration, messaging, consent, and reporting, while Wunderkind expands the pool of identifiable and addressable users.
With the integration, brands can:
- Recognise more visitors: Identify 3–6x more site traffic and bring those users into existing journeys, rather than building new flows from scratch
- Improve performance: Use richer behavioural and product data to drive more relevant messaging and higher conversion rates from current campaigns.
- Scale responsibly: Align outreach with Bloomreach subscription, consent, and unsubscribe logic to ensure compliant communication at higher scale.
- Prove impact: Measure incremental revenue and engagement lift driven by increased identification and more high-intent users
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In early deployments, brands using Wunderkind alongside Bloomreach have seen powerful revenue increases, including a 3x increase in triggered email revenue for one household brand, driven by more identified visitors and more high-intent behaviour flowing into familiar journeys.
“Our customers don’t want more tools — they want the tools they already use to perform better,” said Bill Ingram, CEO of Wunderkind.
“By bringing Wunderkind’s capabilities directly into Bloomreach, we’re helping brands recognise more shoppers, action on events, and drive more revenue through the journeys they already manage. It’s a straightforward way to get more value from the stack they’ve already invested in.”
The Wunderkind–Bloomreach integration is available for mutual customers globally.
