Customer Journeys

New integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.

Onur Alp Soner talks about why data ownership is a strategic growth advantage, how marketing and product roles are converging, and why real-time analytics and AI-powered personalisation will shape adaptive digital experiences.

Modern unified success service offerings provide faster time to value, mission-critical support, and increased user adoption to meet evolving customer needs

This expanded partnership enables Five9 to resell Invoca PreSense, delivering a solution that provides contact centre agents with a complete, pre-call picture of a customer’s digital activity. Five9, a provider of the Intelligent CX Platform and Invoca, a AI conversation intelligence provider, announced that they have expanded their strategic partnership to deliver a solution that […]

Industry leaders at CX NXT — the Customer Experience summit, shared their experiences on building a CX tech stack to enrich customer journeys, drive profits, and boost brand loyalty. Here are the key takeaways. It’s the age of collaborative customer interactions. It begins with collecting and analysing insights from customer data to anticipate behaviour in […]

Algonomy, the Algorithmic Decisioning Platform for retail, announced that it has partnered with Alghanim, a privately-owned corporation in the Middle East to get a 360-degree view of customers across individual brands as well as at the company level to drive smart targeted customer journeys. The partnership aimed to unify customer profiles across businesses to better […]

Pegasystems Inc, the software company that crushes business complexity, announced Next-Best-Action Customer Journeys, a new AI-powered capability modernising traditional customer journeys with intelligent decisioning and propensity modelling for optimal customer interactions. This capability transforms conventional marketing by considering the changing nature of human behaviour. Instead of forcing customers down pre-determined paths, marketers can intelligently sense […]