behavioural data

Data Direct makes it easier for enterprises to capture quality behavioural data across web and mobile and put it to work wherever they need it in their own data ecosystem.

Picking bits from his marketing role at Domino’s Pizza, Mayank Singh presents the perfect culinary analogies to explain the know-how of the different facets of customer experience.

In this episode of Martech Mandate was about understanding customer behaviour to deliver more personalised experiences and how behavioural data will soon allow marketers to know what customers are thinking. We live in a technology-driven world, but caveman biases and processes still drive our thoughts and actions. With only .0004 per cent of conscious control, […]

Klaviyo’s customers can now benefit from a certified cartridge [Klaviyo] today announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce.  Commerce Cloud enables brands to provide personalised experiences for shoppers that span web, mobile, social and in-store. Now, brands can deliver unified experiences for customers that […]