The mobile industry in the MENA region is booming, and apps are at the forefront of this transformation. However, the saturation of app marketplaces intensifies the challenge of standing out.
How are marketers in South Africa balancing personalisation in a privacy age? Martechvibe spoke to experts in the region to understand how they are putting data-first strategies into action.
AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.
Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling?
The SaaS based plug-and-play platform can help nonprofits blend a unified shopping cart, data-driven insights, personalisation, and integrations. Innover, a provider of digital transformation solutions, has launched Innoraise, a cloud-based digital platform for nonprofits to accelerate the adoption of emerging technologies and deliver highly personalised member and donor experiences across moments, channels, and touch points. […]
Qualtrics introduced partnerships with Twilio, Five9, and Merkle. Qualtrics expanding partnership with Twilio, a customer engagement platform provider, led to a no-code connector that allows real-time data sharing between the Twilio Segment customer data platform and Qualtrics’ Experience iD (XiD). It offers a combined view of operational engagement data, like content engagement, purchases, user logins, […]
It enables marketers to create hyper-personalised messages and promotions using advanced segmentation. Paytronix, a provider of guest engagement solutions for restaurants and convenience stores, launched Paytronix Mobile Experience Builder, a self-service tool to publish content in real time to mobile apps. “Restaurants and convenience stores must meet guests where they are, and more than ever […]
Databook also announced Strategy Builder, an application that guides sellers through prompts and suggestions to generate dynamic opportunity roadmaps. Databook unveiled its Strategic Relationship Management (SRM) platform to enable sellers to create, manage, and maintain strategic relationships at scale. With Databook SRM, any seller can interpret complex financial data and market insights to auto-generate strategic […]