“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.
Treasure AI also launched Personalization Studio and announced it will price email on customer engagement, such as clicks, rather than send volume.
The Eagle Eye-Playable partnership allows retailers to turn loyalty into a true engagement engine - shaping behaviour, increasing engagement, and delivering real commercial value.
The Contentsquare platform unifies every signal across web, mobile, conversations, LLMs, and agents — turning them into predictions that drive action across the full workflow.
The integration also creates new opportunities for AI-driven, conversational CXs, combining RCS with the broader omnichannel capabilities of SAP Engagement Cloud.
Powered by Movable Ink's MCP Server and complemented by a growing set of specialised AI assistants, the launch advances the company's Programmatic CRM approach.
Through the enhanced integration, marketers can bring real-time SiteVibes events and data, including loyalty insights, review activity, and customer behaviour, directly into Listra.
"The answer to the billion-message problem isn't another message. It's making every message relevant," says Jema Birkmeyer, VP, Strategic Accounts at Attentive.
The new marketer-facing user interface lets teams build, launch, and manage real-time website personalisation, powered by Treasure AI’s unified customer data and real-time decisioning.
T-Brain supports use cases spanning search, retrieval, ranking, recommendations, advertising and agentic commerce experiences.
