identity resolution

From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.

As AI reshapes customer engagement and fraud grows more sophisticated, businesses need more than identity resolution. Identity confidence is emerging as the foundation for trusted personalisation, security, and long-term customer relationships.

Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.

Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.

The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.

New integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.

The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market.  Quaero will leverage Neustar’s integrated technology and […]

In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolising his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, had go below Ravana’s heads and aim the arrow at his solitary heart to slay Ravana for good. […]