identity resolution

The Identity Boost Accelerator connects customer data that already lives in brands’ systems and enriches it with verified insights to create a complete customer view.

Adstra and Evorra are reinforcing a shared commitment to the open internet, giving advertisers ownership over how their data is sourced, governed, and activated.

Unlike black-box digital identity solutions built primarily for digital advertising use cases, Acxiom’s Digital Recognition solution supports integrated online and offline campaigns.

From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.

As AI reshapes customer engagement and fraud grows more sophisticated, businesses need more than identity resolution. Identity confidence is emerging as the foundation for trusted personalisation, security, and long-term customer relationships.

Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.

Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.

The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.

New integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.

The integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.