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Demandbase Launches Mojo for Agentic B2B Marketing
Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.
Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.
As buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.
The new integration gives Klaviyo’s customers a seamless way to reach audiences on MNTN Performance TV and re-engage them across email and SMS.
Core connects directly to a business's operational data, including services, pricing, and past campaign performance, and applies that context across advertising, SEO, and website work.
Source gives every person on a marketing team, along with the agents working alongside them, a governed workspace built around the job they own.
Virtual Teammates can take on defined responsibilities, retain organisational knowledge, and proactively complete work without repeated prompting.
The Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.
Wavelength drafts the campaign, builds the segment, and catches the broken journey before a marketer has even started planning.
LTK’s new conversational experience helps marketers turn business objectives into actionable creator campaigns.
Agent Studio gives marketing teams a shared foundation of business context, delegates manual execution to AI agents, and lets them coordinate work across the organisation.