Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends.
2 hours agoNew data shows 70% of influencer campaigns remain focused on awareness, as TikTok closes in on Instagram and XiaoHongShu strengthens its role in consumer discovery.
3 hours agoCreative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.
3 hours agoOptimizely’s agent platform now enables brands to create a microsite for every target buyer – built, governed, and continuously optimised by AI agents.
4 hours agoUnlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.
4 hours agoMNTN’s new HubSpot integration brings CTV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.
4 hours agoJasper’s new autonomous GEO capabilities help brands analyse, optimise, and continuously improve how they appear across AI-powered discovery platforms.
a day agoUsers now see the platform not just as a marketplace, but as a trusted layer that actively protects and guides their experience. Tools such as QR screening and contextual chat guidance reflect this shift toward a “guardian-led” marketplace model, says Muneeb Farrukh, Director of Product at Bayut.com & dubizzle.
2 days agoAI-driven marketing demands better data than fragmented stacks can deliver. Max Groth of Decentriq explains how data clean rooms close the gap—with outcome evidence from two published campaigns.
2 days agoViant Publisher Solutions features SupplyIQ, forming a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability, and content intelligence.