Through the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
Simtheory accelerates Canva’s evolution from a design platform with AI tools into an AI platform with design and productivity at its core, while Ortto strengthens its growing suite of marketing products.
By consolidating the core steps of campaign planning and execution, Clarvos reduces workflow friction, shortens planning cycles, and helps teams move from concept to activation more quickly compared to traditional multi-tool processes.
The collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.
Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.
Netcore Unbxd's Agentic multimodal introduces a unified approach that allows shoppers to upload an image and refine it with language prompts.
New products by Transcend make it easier than ever for privacy teams to automate compliance workflows, reducing days of manual work to minutes of guided review.
The partnership will bring together Kaltura’s comprehensive suite of AI-powered video and avatars and Descript’s advanced video editing tools to organisations across all industries.
LILT Assist works beyond simple translation to intelligent orchestration of content workflows, brand governance, and real-time analytics for the modern enterprise.
Once closed, the acquisition will strengthen SAP Business Data Cloud (SAP BDC) and accelerate the evolution of SAP BDC to a fully interoperable enterprise data platform for enterprise-wide agentic AI.
