–Adverity, a leading force in marketing data intelligence and business ready data, today announced a Series C financing round of $30 million, bringing the total amount raised to $50 million. The latest funding round is led by Sapphire Ventures, a Silicon Valley-based venture capital firm, whose prior investments have resulted in more than 55 exits […]
The application of personalisation in marketing has undergone a significant shift over the last 5 years. It all started with referring to customers’ by their first names and wishing them on their birthday or anniversaries. But, that degree of personalisation just doesn’t cut it anymore.
Despite saying goodbye to nearly 60 physical stores across the Middle East in 2019, the region’s largest luxury distributor Chalhoub Group was delighted to open a Dubai Mall store for the latest brand in its portfolio, B8ta. I’m personally excited to see b8ta finally arrive in the UAE as it’s a retail brand I have […]
User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, today announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are […]
Dubai-born start-up CAFU, the region’s first on-demand fuel delivery service app, announced the appointment of Clare Holburn-Archer as its Chief Marketing Officer (CMO). Heading up CAFU’s marketing team, Clare is charged with overseeing the planning, development and execution of the organization’s strategic marketing program. With CAFU recently announcing that it is expanding into Oman by […]
Talkwalker, a social listening and analytics company, today announced the launch of Conversation Clusters, a data visualisation tool that enables marketers, PR professionals, and consumer insight analysts to instantly uncover, understand, and visualise the context around any topic at a glance. The launch marks a significant development in the social listening and analytics space, enabling users […]
One of the fastest-growing software-as-a-service businesses, AppsFlyer has seen fivefold growth in annual recurring revenue (ARR), exceeding $150 million in 2019.
Event Name: Marketing Innovation Forum Date:6 – 7 April 2020 Event Theme: Marketing Innovation & Technology Venue – Hotel VOCO, Riyadh, Saudi Arabia Recent times has witnessed the Kingdom of Saudi Arabia diversifying from a natural resources-based economy to becoming a digitally-enabled trade to become an innovation hub powered by digital technology. Powered by MarTech […]
The Kingdom of Saudi Arabia is witnessing huge change and diversification from a natural resources-based economy to becoming a digitally-enabled trade, and an innovation hub powered by digital technology. It ranks third globally in terms of smartphone usage at 24.2m users, with almost three-quarters of the population using smartphones. It has over 19 million social […]
David Raab needs no introduction. The marketing technology consultant was recently in Dubai to speak at Middle East’s first and largest marketing technology summit – Vibe Marketers Fest 2019. Raab, known for his extensive knowledge on marketing technology, coined the word Customer Data Platform in 2013. He spoke about the mistakes marketers make when choosing […]
