fullthrottle.ai Launches Audience Insights for Campaign Reporting
Audience Insights simplifies campaign intelligence, helping advertisers look beyond delivery metrics to better understand the audiences they reach.
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fullthrottle.ai, a company in first-party data media solutions and AdTech operating systems, has announced the launch of Audience Insights, a new reporting capability designed to give advertisers a clearer understanding of the content, shows, and entertainment their campaign audiences actually consume, and how those audiences spend time with their brand.
Audience Insights brings key campaign intelligence into a simplified view, helping advertisers move beyond standard campaign delivery metrics to better understand the audiences they are reaching.
Through Audience Insights, advertisers can uncover content and media consumption patterns across their campaigns, including the shows, programming, and entertainment their audiences engage with, the publishers and channels delivering that content, and the markets and ZIP codes where those audiences live.
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That visibility is possible because of fullthrottle.ai’s direct relationships with premium publishers, including Nexstar, iHeartMedia, TuneIn, Roku, Spectrum, SiriusXM (Pandora), Comcast Advertising, and TelevisaUnivision, combined with Immersive Household delivery that connects a single household’s behaviour across CTV, audio, display, video, and direct mail.
Advertisers buying those publishers directly, at a fixed CPM, typically do not get that same connected view of how their audience engages with their brand. Audience Insights also reflects activations available within the fullthrottle.ai platform across additional premium publishers, including Warner Bros. Discovery, FOX, Spotify, Hearst, and AMP Media.
Most comparable reports in the category answer a narrower question: where the ads ran. That is a defensive screen, built to confirm delivery after the fact. Because Audience Insights is built on first-party data and SafeMatch attribution, it answers a different question: where real shoppers and actual transacting customers are consuming media.
Advertisers can see the placements, the channels, and the show-level content and domain-level destinations where their buyers spend time. fullthrottle.ai believes the best defence is a good offence. These insights extend beyond a single campaign, giving advertisers a real psychographic view of real buyers that can inform media planning and buying across traditional and digital channels alike.
For multi-market advertisers, campaign-level reporting can also reveal differences between individual markets. Campaigns targeting different geographies can surface distinct publisher and media consumption patterns, giving advertisers a more localised view of audience behaviour.
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When advertisers set up individual markets as separate campaigns, each campaign has its own Audience Insights reporting. This allows advertisers to see market-specific differences, including local publishers and media consumption patterns, without combining the reporting across markets.
“Audience Insights is really about helping advertisers understand how an audience spends time with their brand,” said Lou DiGiacomo, VP of Product at fullthrottle.ai.
“We’ve taken a number of different insights available within the platform and distilled them into a simple view that makes it easier for advertisers to understand what is happening across their campaigns.”
Audience Insights also gives teams a practical way to bring these findings into ongoing campaign conversations. Reports can be exported as PDFs, while individual charts can be incorporated into presentations and reporting.
The addition of Audience Insights expands fullthrottle.ai’s ability to help advertisers not only activate audiences across channels but also gain greater visibility into the media and market behaviours surrounding those audiences.
