CMB Launches Decision Intelligence Suite
Intelligent Agents in the Decision Intelligence Suite help teams move quickly from research results to the implications behind them.
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CMB has introduced its Decision Intelligence Suite, a portfolio of always-on solutions that helps organisations make faster, better-informed decisions as customers, markets, and competitors change.
The suite extends the value of research beyond a single study or deliverable—integrating existing insights, new data, predictive analytics, and external market signals into dynamic tools that teams can use every day. Together, these capabilities help organisations understand what is changing, explore what could happen next, and determine how best to respond.
These new capabilities reflect CMB’s AI+HI™ approach: integrating advanced, validated AI and analytics with rigorous research methods, consumer psychology, business context, and experienced human judgment. This approach allows clients to take advantage of AI’s speed and scale without sacrificing the accuracy, transparency, and strategic perspective required for consequential business decisions.
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Key Solutions within the Decision Intelligence Suite
Intelligent Agents help teams move quickly from research results to the implications behind them. Users ask questions in plain language and receive strategic guidance, while the underlying analytics engine runs more advanced subgroup analysis and statistical testing to provide answers grounded in the data.
Intelligent Simulators integrate predictive models and related research data into intuitive, interactive decision tools. Users can explore alternate scenarios responding to market changes and answer the critical question: “What should we do next?” AI-enhanced insights coupled with a rich user experience, and interactive scenario planning make insights practical and actionable.
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Intelligent Personas bring target audiences and customers into everyday business decisions through interactive AI agents trained to accurately represent past research results and other customer data. These always-on personas evolve and refresh as new data comes in, and allow teams to engage dynamically, pressure-testing ideas to make faster, evidence-based decisions.
Intelligent Signals continuously monitor, curate, and synthesize external conversations and market developments shaping a brand’s environment. Drawing from social, news, search, AI platforms, financial data, and more, they fuse those signals with your primary research to deliver clear, decision-ready intelligence every day.
“The next generation of insights will not come from AI alone or human judgment alone. It will come from bringing the two together around the decisions that matter,” said Jim Garrity, CEO of CMB. “Our Decision Intelligence Suite turns research from a point-in-time deliverable into a living decision capability. It gives teams a trusted way to listen for change, understand what it means, test their options, and move forward with greater clarity and confidence.”
Used individually or together, these capabilities create a more informed decision process and help organisations turn evidence into meaningful action.
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