Speaking exclusively to Martechvibe, Hande Cilingir, Co-founder and CEO, Insider talks about growth, the challenges marketers face and the role of technology in Marketing 1. Insider was formed in 2012 back when the MarTech space was nascent and almost unheard. What made you and your co-founders believe you were solving a problem? Tell us the […]
MarTech, otherwise known as Marketing Technology, is the term for the software and tech tools marketers leverage to plan, execute, and measure marketing campaigns. The suite of tools a company leverages for marketing processes is known as the MarTech Stack. If you’re a marketer, it can be a great idea to create your own MarTech […]
In this exclusive interview with MarTech Vibe, Nazim Erdogan, Chief Marketing Officer, Sahibinden.com talks about digital marketing, the rise of e-commerce in Turkey, business continuity and MarTech. 1. Challenges sahibinden.com faced with Business Continuity during the Covid-19 outbreak. What were your most significant learnings? During the outbreak preventions, the most important thing was to make […]
“Designing growth marketing is not only about Performance Marketing campaigns but the power of your brand in consumers’ minds” – Speaking exclusively to MarTech Vibe, Xavier Nunes opines about growth marketing strategies, loyalty, MarTech scope and challenges. There are so many definitions and variations of “growth” nowadays. How would you define it? What does growth […]
Unified company will reshape the B2B martech industry Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 […]
iClick Interactive Asia Group Limited (“iClick” or the “Company”), an independent online marketing and enterprise data solutions provider in China Today announced that the WeChat mini-program of QiaQia Food Co., Ltd, a client of iClick’s subsidiary Changyi, has achieved impressive growth through leveraging iClick’s integrated enterprise and marketing cloud platform with monthly GMV growth of […]
In this exclusive interview with MarTech Vibe, Frederik Bisbjerg, Chief Operations Officer, Noor Takaful talks about reimagining customer experience in a time of change. 1. What’s the best way for organisations to reshape strategy to meet sharp shifts in customer behaviour? The short answer is companies need to redesign their operating model to be much […]
Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimise Resources and Focus on Digital and Ecommerce SAN JOSE,– “The Times They Are a-Changin” may be dated lyrics from a popular Bob Dylan album, but many in the digital marketing, advertising, agency, and media buying sectors […]
Data showcases increased adoption of agile and impact of consumer data privacy regulations across industries in the US and UK Merkle, a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 instalment of its Customer Engagement Report. Acting as an extension of the previous report, which highlighted the barriers to great personalisation, the Q2 report […]
How trust is the guiding principle of marketing agility As professionals working in the marketing and technology sphere, we see that the only constant factor is change. It is, and has been, happening always and everywhere. Marketing technology and Advertising technology is developing at an ever-increasing pace, enabling exciting new possibilities and capabilities for practitioners […]
