Treasure AI Unveils Digital Worker at Agentic World 2026
Treasure AI also launched Personalization Studio and announced it will price email on customer engagement, such as clicks, rather than send volume.
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Treasure AI, the Agentic Experience Platform, wrapped Agentic World 2026 at the JW Marriott Miami Turnberry Resort & Spa.
Across three days (Oct. 5–7), more than 500 enterprise marketing, data and technology leaders saw agentic AI move from slideware to live execution, including a keynote where Treasure AI took a clothing brand from idea to ready-to-send customer journey in real time.
Treasure AI CEO and Co-Founder Kaz Ohta announced Digital Worker, a governed AI teammate that turns customer signals into action.
The company also launched Personalization Studio, a real-time website personalisation workspace, and announced it will price email on customer engagement, such as clicks, rather than send volume.
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Keynotes: a brand built live on stage
In the main-stage keynote, Treasure AI Chief Product and Growth Officer Rafa Flores launched a clothing brand on the spot.
Using Treasure AI Studio and the newly announced Personalization Studio, the team went from an initial idea to a research-based audience strategy, then to a multi-stage agentic customer journey with ready-to-send emails.
“It’s one thing to run a canned product demo at a conference, but quite another to create and launch a clothing brand that didn’t exist that morning — live, on stage, over hotel Wi-Fi,” said Greg Kihlstrom, Martech Advisor, host of The Agile Brand Podcast and Agentic World Speaker.
“Treasure AI showed that going from an initial idea to a research-based audience strategy to an agentic customer journey with ready-to-send emails can happen in the time it takes to deliver a keynote.”
Announcing Digital Worker
In his keynote, Ohta announced Digital Worker, a purpose-built AI teammate that moves marketing work from customer signal to insight, recommendation and action. Built on Treasure AI Studio, each Digital Worker has a defined role and goal, and it works only with governed customer context and approved tools.
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“Digital Workers run on demand, on a schedule or proactively, always within team-defined permissions and guardrails,” said Ohta.
“We’re very mindful about keeping the human in the loop here. Teams set the strategy and boundaries, and the worker handles the defined work. People stay in control of strategy and relationships, and the worker brings them in for judgment and approvals at key moments.”
