Who would have thought one year ago that popular high-street stores would now be closing their doors for good? Or that some of the country’s biggest brands would decide to focus solely on eCommerce? Well, neither did we. But due to the coronavirus pandemic, that is precisely what happened for many businesses, particularly within the […]
It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]
Many studies have suggested that returning to the pre-pandemic days, when people could move freely and physically interact at close range, is going to be a long-haul process But humans are the most intelligent and creative of all creatures. They have proven time and again that no disease, war or natural disaster can break their […]
No one could have predicted what 2020, had in store for us, from a global pandemic to profound tremors within the digital media industry The clamor around stricter data protection laws and anti-tracking policies has hit our industry in extraordinary ways. As a result, the way we are adjusting to a Covid new normal, we must […]
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
This year’s effects have seen the influencer marketing industry ramp up, and by a significant amount, too. Our Instagram feeds are filled with more ADs than before and the battle is on for brands to secure long-lasting, authentic collaborations with their favourite influencers. But how can brands transition influencers into ambassadors for 2021? Amelia Neate, […]
It’s that time of year where we reflect upon the prior year and make informative predictions for the months ahead to adjust our business activities and refocus strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a […]
Through forced closures, physical restrictions and mitigating measures, the pandemic has posed threats that have forced retailers to rethink their entire sales and marketing strategy, both short and long term. And the stats are there to support these notions. Ecommerce sales were up some 92.7% in May 2020, and some 60% of consumers plan to maintain these shopping levels […]
Google has long been the PPC platform of choice for digital marketers. And for a good reason. The search engine giant hasn’t been given that name for nothing. It holds 88.14% of the market’s share, handles 5.8 billion searchers a day and expands business reach across the search, display and shopping networks, using Google Search, Gmail, YouTube, websites […]
Many studies have suggested that returning to the pre-pandemic days, when people could move freely and physically interact at close range, is going to be a long-haul process But humans are the most intelligent and creative of all creatures. They have proven time and again that no disease, war or natural disaster can break their […]
