MNTN Integrates with Tealium for CTV Advertising
Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert.
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MNTN, the technology platform bringing performance marketing to Connected TV, and Tealium, a customer data platform (CDP), announced a native integration that pulls Tealium audiences directly into MNTN Performance TV campaigns.
Advertisers can now combine their first-party Tealium audiences with MNTN Matched, MNTN’s proprietary AI-powered targeting technology that identifies households most likely to convert. On average, MNTN Matched has driven 6x more site visits and 3x more revenue than traditional TV targeting.
Together, the integration gives MNTN’s AI a more complete view of a brand’s customers. Tealium audiences refresh in real time, giving MNTN campaigns a current view of a brand’s customers and prospects.
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As customers move in and out of Tealium segments, the system automatically adjusts who they target or exclude on TV, helping MNTN’s AI work from the latest customer signals while focusing acquisition spend on net-new audiences.
“AI is only as powerful as the signals you give it,” said Mark Douglas, CEO of MNTN. “Tealium gives ours another really good one. The smarter the inputs, the better the output. In our case, that means better-performing TV.”
“With the new MNTN Audience integration, Tealium is enabling joint customers to transform their first-party data into more timely, relevant actions across connected TV,” said Ted Purcell, Chief Customer Officer at Tealium.
“By connecting Tealium audiences directly with MNTN, teams can now activate audience segments with greater precision, reduce manual uploads, and improve campaign performance and customer engagement across the entire journey.”
Tealium and MNTN’s CTV capabilities are especially critical now because marketers need to turn governed first-party data into timely, measurable activation, as CTV investment and privacy expectations continue to rise.
Integration Highlights:
- Give MNTN’s AI another powerful signal. Combine Tealium first-party audiences with MNTN Matched to help identify high-intent households most likely to convert.
- Keep TV audiences current. Tealium audiences update in real time on the MNTN platform, eliminating manual exports and list uploads.
- Focus acquisition spend on new customers. Automatically exclude existing customers from prospecting campaigns as audience membership changes.
- Combine first-party data with MNTN targeting. Use Tealium audiences alongside MNTN audiences, including MNTN Matched, in the same campaign.
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- Protect customer information during audience matching. Tealium can hash email addresses and phone numbers before sending them to MNTN, “allowing the platforms to share and match audiences securely.
- Coordinate audiences across marketing channels. Use the same Tealium-defined customer groups across TV, search, social, and email.
The integration is available now to MNTN advertisers with an active Tealium account and at least one audience segment.
