Research consistently tells us that earning customer loyalty is about understanding, designing and then persistently delivering an end-to-end experience that meets both the rational and emotional needs of customers, reiterates Andrew Clayton, Group Head of CX, Close Brothers.
How customer mapping journeys and gaining actionable insights can reduce customer churn risks and drive revenue growth in uncertain times.
The French parliament’s bill to bring transparency to influencer content is a welcome move against false beauty standards. But as marketing visuals turn to generative AI and digital humans, will the same obstacles raise its ugly head? French social media influencers are a click away from letting out an oh mon dieu! The National Assembly […]
Vibe Martech Fest, the marketing technology summit, will focus on technology trends supporting marketers in evolving with the digital economy. It will take place on August 01 - 02, 2023, in Jakarta, Indonesia
Global marketing and technology experts will take the stage at Vibe Martech Fest to speak about how to best adopt technology solutions to deliver customer-centric strategies in the emerging digital economy Vibe Martech Fest – the region’s biggest marketing and technology summit will take place on July 26 – 27, 2023, in Cape Town, South […]
As digital convenience becomes more prevalent, non banking financial providers are purposefully designing their strategies to suit the changing customer needs, and beating traditional banks at their game. Outpacing offerings available from traditional incumbents, neobanks, digital payment apps, and other non-banking financial companies (NBFCs) are racing ahead of traditional banks. The biggest deciding-factor, and a […]
The editorial-initiative studies how marketing leaders in the United Arab Emirates are leveraging first party data to drive retention and loyalty among customers Martechvibe’s editorial team is looking for experts from the region to participate in a survey entitled Reimagining Customer Retention with First Party Data. Participate in the survey: First Party Data survey. The […]
From mobile banking apps to all-purpose cards, non-banking BFSI brands are leveraging technology to provide customers with innovative and faster service. Discover the companies that are leading the way in CX innovation. The UK banking market is one of the most competitive and dynamic. The non-banking financial companies (NBFCs) are redesigning the banking landscape, assisted […]
Yes, the cloud wars are raging, and here’s how content owners benefit, no matter who wins. When you find yourself in a battle zone, it’s time to worry. OTT platforms, however, have a war in their neighbourhood that benefits them immensely because the sparring parties are fighting not for land or resources but for their […]