MarTech

Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.

The Analyst Agent connects directly to Auxia’s AI decisioning and optimisation systems, surfacing hidden performance drivers down to specific audiences or creative variants while continuously learning from user interactions.

The AI agents learn what shoppers care about most in every conversation and share those insights to help marketers and merchandisers improve their experience and increase revenue.

Wilma is powered by Wildix’s agentic AI framework, built to understand context, make decisions, and act independently while staying aligned with each company’s tools, tone and workflows.

Adform’s new solution improves planning through detailed DOOH inventory targeting and dedicated reporting, with screen information displayed directly on the map interface.

AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.

Talon.One has raised funding from Silversmith, Meritech and CRV to accelerate AI innovation, expand enterprise capabilities and strengthen its loyalty and promotions platform across global markets.

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Build gives brands flexible, API-first access to Wunderkind’s identity and personalisation engine—empowering teams to integrate behavioural intelligence and real-time triggers without disrupting their existing tech stack.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?