Amaze Announces Creator Commerce Media Platform
Built on the foundation of Amaze’s recently launched proprietary DSP, the platform turns creator activity, storefront traffic, and transaction data into actionable audience targeting, media activation, and insight for brands and agencies.
Topics
Amaze Holdings, Inc., a global company in creator-powered commerce, has announced the launch of its Creator Commerce Media Platform, a new revenue initiative designed to monetise its growing base of first-party commerce and audience data.
Built on the foundation of Amaze’s recently launched proprietary demand-side platform (DSP), the platform turns creator activity, storefront traffic, and transaction data into actionable audience targeting, media activation, and insight for brands and agencies.
Unlike traditional creator platforms that rely on engagement signals such as views, likes, or follows, Amaze captures verified purchase behaviour across millions of creators and products — creating a differentiated dataset built on what consumers actually buy.
ALSO READ: UAE Marketers Lead in AI Trust But Struggle with Data Silos: Report
A New Revenue Layer Beyond Commerce
The Creator Commerce Media Platform introduces four complementary, high-margin revenue streams built on the same underlying data asset:
- Audience & Purchase-Intent Targeting (DSP Activation)
First-party purchase data is packaged into audience segments based on creator affinity, product category, and repeat purchase behaviour.
These segments are activated through the Amaze DSP and syndicated to platforms such as The Trade Desk. Unlike traditional targeting models, these audiences are built on verified transactions, not inferred intent.
- Subscription Data Products (SaaS)
Amaze is developing recurring data products that provide brands, agencies, and creator management teams with direct access to aggregated insights on what is converting across the platform — informing product decisions, creator selection, and campaign strategy.
- Data-Driven Brand Activation
Brands activate campaigns directly within the Amaze ecosystem using conversion data to select creators and measure performance. Campaigns run through creator storefronts with closed-loop attribution tied to actual purchases.
- Enterprise Solutions & Creator Intelligence
Amaze provides enterprise-level strategy and tools, including a creator scoring model based on transaction performance — enabling brands and agencies to identify high-performing creators using real commercial data rather than follower counts.
Scalable, High-Margin Growth Opportunity
The Creator Commerce Media Platform represents a meaningful new revenue opportunity for Amaze:
- Revenue tied directly to media spend and data usage
- High incremental margins once infrastructure is in place
- Multiple products monetising the same underlying data asset
ALSO READ: Rakuten Advertising Partners with Similarweb
The company expects to continue investing in data infrastructure, product development, and go-to-market capabilities to support this expansion.
Operating Within Large and Growing Marketing Budgets
Amaze’s Creator Commerce Media Platform is positioned within large and expanding global marketing categories, including ~$600B+ in digital advertising, ~$100B+ in commerce and retail media, and ~$20B+ in influencer and creator marketing.
These are existing budgets increasingly shifting toward performance-driven channels tied to conversion, first-party data, and measurable outcomes — areas where Amaze’s transaction-based data model is directly aligned.
Early Performance Demonstrates Strong Unit Economics
Initial campaigns using Amaze’s data and DSP capabilities have shown strong performance:
- Cost per sale of $8, 2 times better than the industry average for fashion and apparel
- Return on ad spend (ROAS) reaching up to ~500% in the 1st month of running Fan Sales Campaigns
- Strong retargeting performance driven by high-intent purchase signals coming from our audiences
These results reinforce the advantage of targeting based on actual purchasing behaviour rather than engagement proxies.
Focused Go-to-Market with Clear Expansion Path
Amaze is initially focused on performance-driven advertisers across apparel, fitness, gaming, and lifestyle verticals, where creator-driven commerce already drives measurable purchasing behaviour.
The company is currently working with a select group of early partners, with expansion expected as demand and data scale.
ALSO READ: Zeta Global Launches Athena by Zeta for General Availability
Building the Data Layer for Creator-Driven Commerce
While billions of dollars in creator-driven commerce occur each year, brands still lack a clear view into what actually drives purchasing behaviour.
Amaze is building the Creator Commerce Media Platform around a fundamentally different signal: transaction data. This allows the company to move beyond audience reach and engagement, and instead deliver targeting, measurement, and insights tied directly to completed purchases.
As more transactions flow through the platform, the dataset improves — strengthening audience targeting, creator selection, and campaign performance across the ecosystem.
Scalable Growth Opportunity
The Creator Commerce Media Platform represents a meaningful new revenue opportunity for Amaze:
- Revenue tied directly to media spend and data usage
- High incremental margins once infrastructure is in place
- Multiple products monetising the same underlying data asset
The Company expects to continue investing in data infrastructure, product development, and go-to-market capabilities to support this expansion.
“We’re building the Creator Commerce Media Platform to unlock a high-margin, scalable revenue stream on top of our core commerce business,” said Aaron Day, Chief Executive Officer of Amaze.
“At a simple level, we’re turning real purchase behaviour into media and targeting. That allows us to participate in a much larger share of digital advertising spend — and the early performance we’re seeing gives us real confidence in where this can go.”
