Attentive Announces the Launch of AI Grow
AI Grow analyses website visitor behaviour in real time to identify the optimal moment to present email and SMS sign-up invitations.
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Attentive, the omnichannel marketing platform for retailers, apparel brands, and ecommerce companies, has announced the general availability of AI Grow, its AI-driven subscriber list growth product.
AI Grow analyses website visitor behaviour in real time to identify the optimal moment to present email and SMS sign-up invitations, helping brands convert more visitors into high-quality subscribers.
How AI Grow Optimises Retailers’ Subscriber Growth in Real Time
Almost every retailer still relies on fixed sign-up rules that treat every website visitor the same. AI Grow instead analyses real-time browsing and shopping behaviour among identified and logged-out visitors to determine the optimal moment to present a sign-up invitation, based on each shopper’s likelihood of engagement.
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AI Grow enhances a brand’s existing sign-up experience, using AI to make each interaction more relevant to the individual shopper.
It continuously tests and learns from shopper behaviour and performance data to identify and engage visitors more effectively, without requiring marketers to run manual tests while respecting their rules and guidelines. Performance can be tracked directly in the platform or through existing 3rd party analytics tools.
“For decades, retailers have relied on a rules-based approach to engage website visitors, even though every shopper makes buying decisions differently,” said Eric Miao, Chief Strategy Officer and Chief Product Officer at Attentive.
“AI gives us the opportunity to start personalisation earlier—at the moment a shopper decides whether to begin a relationship with a brand. By adapting to each shopper in real time, AI Grow brings that intelligence to the very first interaction, helping marketers turn more of the traffic they already have into valuable, long-term customer relationships.”
AI Grow Customer Results: Measurable Subscriber and Revenue Growth
Every AI Grow deployment is measured through incremental, cohort-level A/B testing against a brand’s existing setup, allowing marketers to clearly isolate new subscribers and revenue generated by the product.
Brands that tested AI Grow in beta experienced a median increase of approximately 25% in email and SMS sign-ups from existing website traffic and a median 35% increase in welcome series revenue. Yankee Candle saw a 52% combined lift in SMS and email subscribers in its first deployment and, in its most recent steady-state experiment, a 20% lift in welcome conversion across both channels.
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“It’s been super valuable, especially in how we optimise our messaging with timing, targeting, and testing. Ultimately, it [AI Grow] helps us make smarter decisions faster, which is critical for a brand like ours managing a high volume of campaigns across channels,” said Deepthy Marunninal, Sr. Manager, CRM at Yankee Candle.
“The biggest gains come from how channels really work together. Investing in personalisation early doesn’t have to be super complex to be effective, but it does make a significant impact on engagement and performance.”
Other brands are seeing similar gains with AI Grow. Clove saw a 19% incremental lift in SMS and email subscribers and a 48% increase in welcome revenue, while MANSCAPED captured 2,167 SMS and email opt-ins during its Super Bowl traffic surge—5.4x its prior-week daily average.
AI Grow Feeds Attentive’s Agentic AI Platform Ecosystem
AI Grow brings Attentive’s connected AI experience to the start of the customer journey, helping brands build more personalised relationships from the first interaction.
Those visitors and subscribers feed the same identity foundation that powers AI Journeys, which delivers personalised, one-to-one messages to help turn subscribers into customers, and AI Pro, which improves performance across a brand’s broader email and SMS marketing program.
Together, the products use AI to improve marketers’ experience across audience growth, engagement, and campaign performance.
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AI Grow is now available to Attentive customers and follows the recent launch of Brand Voice 2.0, which helps marketers maintain a consistent brand voice across AI-generated SMS, email, and RCS content.
Together, these innovations advance Attentive’s broader vision to use AI across the customer journey to make marketing more personalised and effective.
