first party data

Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert.

The Eagle Eye-Playable partnership allows retailers to turn loyalty into a true engagement engine - shaping behaviour, increasing engagement, and delivering real commercial value.

With Last Mile Audiences, fullthrottle.ai now allows marketers to create outcomes from the interest generated in those channels.

Vistar Media's new capability enables advertisers to connect with audiences through a precise and durable approach at greater scale, reflecting real-world movement patterns.

Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities.

Uniqode Insights identifies high-intent and returning scanners by connecting engagement activity across sessions.

As enterprises move beyond simply unifying customer data, the next challenge is making that context actionable across marketing, AI and commercial systems, says Mohamed Ali, RVP MENA at Zeotap.

Through Cross-Media Intelligence, marketers can unlock insights by incorporating Meta campaign data into broader cross-media measurement workflows.

The Identity Boost Accelerator connects customer data that already lives in brands’ systems and enriches it with verified insights to create a complete customer view.

Adstra and Evorra are reinforcing a shared commitment to the open internet, giving advertisers ownership over how their data is sourced, governed, and activated.