GrowthLoop Debuts End-to-End Commerce Media Network Solution
The end-to-end platform by GrowthLoop helps retail and commerce media teams build and scale high-performing commerce media networks (CMNs).
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GrowthLoop, a company in agentic AI-powered marketing solutions, has announced the expansion of its composable commerce media offering, introducing embedded capabilities with adtech partners The Trade Desk, Moloco, and Audience Acuity.
The end-to-end platform helps retail and commerce media teams build and scale high-performing commerce media networks (CMNs), combining onsite and offsite activation, enhanced audience intelligence, and closed-loop measurement into a single solution.
GrowthLoop streamlines the entire CMN workflow, reducing the need for teams to stitch together fragmented systems or move customer data outside their existing data cloud environment.
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According to Forrester, the retail media market is expected to grow to more than $300 billion by 2030, making it an increasingly critical revenue driver for retailers.
However, many retail and commerce media networks still depend on manual processes, disparate platforms, and complex technical integrations to build audiences, activate campaigns, and measure performance.
These outdated approaches slow campaigns and limit customisation, making it difficult to demonstrate results and secure additional investment from brand advertisers.
GrowthLoop eliminates that complexity by giving commerce media teams access to a complete, pre-integrated technology stack.
With its CMN solution, they can leverage partner capabilities without building and maintaining each technical integration separately, instead utilising The Trade Desk, Moloco, and Audience Acuity directly on their existing data cloud.
Key capabilities of GrowthLoop’s new CMN solution include:
- Composable, data cloud-native architecture: GrowthLoop operates directly on top of data clouds like Google BigQuery, Snowflake, and Databricks. This structure eliminates unnecessary data copies and allows customer information to remain within the retailer’s governed environment.
The platform’s true composability means that teams can also connect their existing demand-side platforms (DSPs), ad servers, and data providers directly through GrowthLoop.
- Advanced audience creation and intelligence: Using GrowthLoop, teams can build and customise audiences on their data cloud without relying on data teams for every advertiser request. Its integration with Audience Acuity adds deeper demographic, behavioural, and interest-based insights.
This capability expands customisation options for brands, leading to higher-value audiences and fulfilling even the most specific demographic requests.
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- Integrated onsite and offsite activation: With The Trade Desk and Moloco available within GrowthLoop’s platform, retail media teams can activate audiences faster across their owned properties and the open internet without separate accounts or logins.
- Closed-loop measurement: Campaign performance data flows back into the retailer’s data cloud via GrowthLoop, creating a unified view of outcomes that helps teams prove ROI without cumbersome, slow manual work.
“The future of commerce media won’t be built on fragmented tools or platforms that require organisations to move their most valuable data,” said Tameem Iftikhar, Co-Founder and Co-CEO of GrowthLoop.
“GrowthLoop delivers a complete, data cloud-native solution. It gives commerce media teams a faster, more flexible alternative to LiveRamp-dependent approaches, eliminating bottlenecks and offering a one-stop shop to launch campaigns, prove results, and grow advertiser revenue.”
Helping Retail Media Teams Move from Experimentation to Scale
Fanatics Advertising is one of the first companies leveraging several of GrowthLoop’s expanded CMN capabilities, putting it at the forefront of commerce media innovation.
Using GrowthLoop and its new integrations, Fanatics Advertising harnesses one of the largest databases in sports to create differentiated opportunities for its brand advertisers across channels.
“Fanatics Advertising is focused on making it easier for brands to reach sports fans during the moments and experiences they care about most,” said Andrew Jarvie, Senior Director of Measurement at Fanatics Advertising.
“GrowthLoop gives us a connected technology foundation that allows our team to respond more quickly to advertiser needs, deliver more customised targeting opportunities, and continue advancing what’s possible in commerce media.”
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GrowthLoop’s end-to-end solution meets commerce media teams wherever they are in their CMN journey. Teams can replace manual audience workflows or expand into richer audience intelligence, coordinate onsite and offsite activation, and execute closed-loop measurement, without cobbling together disparate tools or rebuilding their data infrastructure.
“Commerce media’s next chapter is about moving beyond fragmented execution and scaling the opportunity of first-party data across channels,” said Natalie Kansteiner, Senior Director of Data Partnerships at The Trade Desk.
“Our integration with GrowthLoop connects audiences with activation across the open internet, giving enterprises a more direct path to grow their media businesses and deliver measurable results for brands.”
