Retail Media

New MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.

Retail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.

As shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.

Criteo’s retail media platform, Commerce Yield, provides Massmart’s advertisers with a unified solution to manage campaigns on the retailer’s website and app.

Industry leaders from Kevel, DG Media Network and The Trade Desk discuss why the future of retail media lies in unified decisioning, connected measurement and commerce data.

The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform.

The deepened relationship gives advertisers access to the desktop-native ad format from HP, with Kargo creative and operational capabilities.

From influencer clouds to data clean rooms and sports media, a new wave of EU‑anchored acquisitions is quietly building the operating system for post‑cookie, AI‑powered marketing.

By integrating Hyperzon’s Amazon expertise into its existing service stack, Moburst can help clients build more cohesive growth strategies.

The new publication from Vibe Media Group will deliver research-driven insights across technology, operations, AI, supply chains, retail media, and consumer behaviour to help retail leaders navigate an increasingly interconnected industry.