digital advertising

The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform.

The deepened relationship gives advertisers access to the desktop-native ad format from HP, with Kargo creative and operational capabilities.

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.

Apex offers a technology, intelligence, and strategic support model to drive higher revenue with a lighter operational burden as the media ecosystem shifts.

Rather than matching broad categories, the Mindset Graph identifies which specific environments are meaningfully aligned with what a brand is actually trying to achieve.

The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.

The INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.

As AI agents and automated traffic reshape digital advertising, performance marketers must prioritise traffic quality over clicks to improve bidding accuracy, reduce wasted spend, and drive meaningful conversions.

The Omneky API is built around a simple contract: users send Omneky what they know about a brand and receive a finished, ready-to-launch creative.

Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.