digital advertising

New measurement methodology by Intent IQ reveals significant accuracy gaps among identity providers and provides a transparent framework to independently evaluate results.

The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.

The capability brings together Acxiom, Omni, and Rembrand's VISTA platform, with access to premium inventory from major media partners

CTV Planner enables brands to build CTV strategies based on the specific realities and opportunities of each market.

DoubleVerify helps advertisers measure ChatGPT Ads’ impact across the customer journey while advancing brand suitability for conversational advertising.

The Zefr-Reddit partnership gives advertisers greater confidence to reach highly engaged communities through advanced AI-powered contextual intelligence.

By continuously identifying off-intent traffic and other inefficiencies, the Spend Recovery Agent is designed to improve the underlying account over time.

New support helps advertisers connect paid ChatGPT Ads campaigns with organic AI traffic and every other customer acquisition channel.

Citi Commerce Media leverages transaction-based insights to help brands uncover emerging consumer needs and engagement opportunities.

AAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.