digital advertising

Brands can now generate, launch, and optimise ads on ChatGPT alongside Meta, Google, LinkedIn, TikTok, and Reddit from one platform.

Analysis of $130 million in ad spend across 65,000 Meta Partnership Ads uncovers lessons for how brands can build a creative system that beats fatigue and never runs out of winning ads.

The acquisition is an important step in NCM’s growth strategy and will help expand its premium video and digital OOH advertising platform.

Retail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.

Together, Playdigo and HUMAN are giving advertisers and demand partners greater visibility, control and confidence across every impression.

The ChatGPT pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery.

Pulse Media integrates with the Pulse Engagement Cloud, giving pharmaceutical marketers a unified platform to plan, execute, and measure omnichannel campaigns.

The combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.

AppsFlyer’s Conversion API integration with ChatGPT Ads lets advertisers tie app installs, in-app purchases, and subscriptions back to their campaigns.

New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.