DSP

The new Programmatic Advertising Platform unifies Amaze’s media buying infrastructure and creator data to unlock scalable targeting, cross-channel activation, and a new revenue stream.

By introducing a marketplace for programmatic rich media, Airtory solves a long-standing challenge in digital advertising: combining creative innovation with scalable delivery.

As a part of the expanded partnership, Viant has integrated with Triton Digital, which enables programmatic access to iHeartMedia’s audio inventory, including its unrivalled podcast catalogue, streaming audio, and broadcast radio inventory.

The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale.

The acquisition will improve Broadsign’s global programmatic digital OOH offering and fast-track innovation across its entire OOH ad tech portfolio.

Through Cognitiv's ContextGPT, WunderKIND Ads can curate inventory to create custom deals for advertisers, and align content with the deepest level of contextual intelligence across its network – with seamless activation through any DSP.

The programmatic buying partnership give advertisers using Amazon DSP direct access to Netflix’s premium ad inventory across 11 global markets

The co-managed model provides advertisers with a cost-effective entry into Viant’s platform, which supports advanced identity resolution, real-time measurement, and omnichannel targeting across CTV, desktop, mobile, audio, and DOOH.

Combined with DOOH’s ability to reach consumers throughout their daily routines, the partnership with Acxiom equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most.

The collaboration between Criteo and WPP Media offers a turnkey solution: curated audiences based on commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).