DSP

By embedding agentic AI across the platform, Maverick AI agents serve as an operational thread connecting every stage of the campaign lifecycle.

The partnership connects Firefly's inventory to a global ecosystem of demand-side platforms, allowing brands to plan, buy, and optimise campaigns in real time within familiar programmatic workflows.

Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.

Built on the foundation of Amaze’s recently launched proprietary DSP, the platform turns creator activity, storefront traffic, and transaction data into actionable audience targeting, media activation, and insight for brands and agencies.

With the new capabilities, marketers can now activate personalised physical mail campaigns alongside digital display, audio, and CTV campaigns using fully extended first-party and third-party audiences within fullthrottle.ai.

The acquisition will provide customers with access to a full omnichannel suite of solutions through a single platform Simpli.fi, an advertising automation platform for agencies, brands, and media companies, confirmed that it has completed the previously announced acquisition of Bidtellect, a contextual and native demand-side platform (DSP). The combination of Bidtellect’s contextual and native advertising […]

InMobi, a provider of content, monetisation and marketing technologies, has integrated its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP), giving companies direct access to premium in-app supply and global user base at scale. Previously, InMobi’s international audiences had only been available through third-party exchanges; this collaboration provides direct inventory, increased transparency, […]

Criteo is buying ad tech firm Iponweb for $380 million. The acquisition will accelerate its commerce media platform vision and offer better control to its enterprise marketers – and their agency partners – by leveraging Iponweb’s established DSP and SSP solutions. The acquisition expands media owner monetisation opportunities and provides critical services for first-party data […]

Zynga Inc., interactive entertainment platform, and Chartboost, a mobile programmatic advertising and monetisation platform, recently announced that the companies have closed the transaction under which Zynga acquired 100 per cent of Chartboost for a total purchase price of approximately $250 million in cash.  Chartboost is a unified advertising platform that includes a Demand Side Platform […]

Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]