Audience Targeting

StackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform.

New capabilities in Circana Complete Audiences translate changing shopping behaviour into audiences advertisers can activate and measure.

New measurement methodology by Intent IQ reveals significant accuracy gaps among identity providers and provides a transparent framework to independently evaluate results.

The capability brings together Acxiom, Omni, and Rembrand's VISTA platform, with access to premium inventory from major media partners

TripleLift’s creative and audience capabilities, combined with Multilocal’s curation intelligence, help advertisers reach premium supply and publishers drive stronger demand.

Realize ID is a unified identity solution that allows advertisers to understand, reach and drive conversions for consumers that show intent, across a fragmented internet.

New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.

Roku is bringing its TV data into Blu, expanding the platform's ability to connect viewing insights with cross-channel planning, activation and optimisation.

The suite bridges a gap that has long frustrated sports marketers: determining whether fans actually saw the brand placement or logo that appeared on screen.

Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.