Audience Targeting

Roku is bringing its TV data into Blu, expanding the platform's ability to connect viewing insights with cross-channel planning, activation and optimisation.

The suite bridges a gap that has long frustrated sports marketers: determining whether fans actually saw the brand placement or logo that appeared on screen.

Through Universal Ads, advertisers can share their brands alongside premium content from major publishers and distributors.

Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights is designed to improve audience reach and performance.

The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform.

Rather than matching broad categories, the Mindset Graph identifies which specific environments are meaningfully aligned with what a brand is actually trying to achieve.

As brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.

The integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently.

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.

With the Claritas-Comcast integration, marketers can improve audience precision, better manage reach and frequency, and gain a clearer view of performance across premium video.