Martech

AI and ML are transforming online entertainment gaming by delivering hyper-personalised experiences, predicting behaviour, and enhancing engagement.

Fragmented solutions have led to inefficiencies, wasted ad spend and reduced yield. A proactive, first-party data strategy with solutions focused on curation, collaboration, and generative AI (GenAI) is now essential.

REWIND 2024: This marketing buzzwords collection explores strategies from combating subscription fatigue to embracing social responsibility and composable technology.

Rewind 2024: AI revolutionised marketing in 2024, driving creativity, precision targeting, and compliance.

REWIND 2024: The advertising industry is transforming as brands adapt to mobile-centric consumer behaviours, confront challenges posed by MFA websites, and embrace privacy-first strategies to drive meaningful and ethical engagement.

Rewind 2024: The young, modern customer demands fast and trackable deliveries. How can brands enable seamless order fulfillment in the evolved ecommerce landscape?

A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.

REWIND 2024: In 2024, the spotlight had shifted to questioning data's relevance and reliability. Businesses redefined how to trust, integrate, and act on data for smarter decisions.

It’s the season to celebrate innovative brand teams. Martechvibe looks at what marketers can learn from this year’s brand-led holiday campaigns.

Rewind 2024: The mobile app is now a primary medium of communication between brands and their customers. A critical channel for retailers, what is in store for its future success?