Adtech

Google won't be scrapping third-party cookies after all. It plans to focus on the Privacy Sandbox to improve privacy. What does this mean for the industry?

Protected Audience API (PAAPI) will become the cornerstone of effective tech stacks, driving privacy-first marketing strategies. Brands that prepare with PAAPI can minimise the impact of cookie depreciation.

From bidding wars to dirty traffic, how can marketers take a proactive approach to fraud prevention? Invalid traffic (IVT) and ad fraud can severely damage campaign ROI by creating the illusion of real traffic. As businesses invest more in influencer marketing, ads become prime targets for dirty traffic.

We are seeing ad rates fall across the globe. The latest figures from the end of March we have to hand from our ad partners show a 45% drop in eCPM from Italy, the most affected region. The UK is showing a 40% drop. The US is climbing with a 15% decrease YoY, and Australia […]

Smartphone and internet penetration in the MENA region have paved the ways for mobile marketers to connect with wider audiences. Currently, 56 per cent of Middle Eastern shoppers are on mobile devices while shopping online. According to the GSMA report, there would be a significant expansion of network coverage as well as 5G connections by […]

Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]

Survey explores differences in data and privacy practices based on company size, location, sector and geographic reach TrustArc, the leader in privacy compliance and data protection solutions, and the International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community, today announced the results of new benchmarking research that examines the current state […]

Criteo S.A., the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. […]

CallRail’s latest report finds marketers agree attribution is critical for optimising their decisions, but lack insight into which tactics are most effective. A new report released by CallRail reveals that 96% of marketers agree attribution is critical to informing and optimising marketing decisions, but 36% say the lack of insight into the effectiveness of tactics is the […]

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically, airings of 45-second spots grew a staggering 583 per cent in 2018 while 180-second spots grew a whopping 487 per cent and 75- second spots rose 185 per cent, the […]