Yelp Expands Ad Offerings for Advertisers

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Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers.

It is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses.

The new offerings include:

Request a Quote for Brands:

• Allows national services businesses to receive and manage leads across multiple locations.
• Includes a new Leads API to integrate with existing customer management tools.

Yelp Guaranteed for multi-location businesses:

• Offers up to $2,500 in coverage if something goes wrong with a project booked through Request a Quote.
• Available in popular categories like contractors, HVAC, plumbers and movers.

Expanded ad formats:

• Spotlight video ads now appear in business page photo galleries.
• Yelp Audiences extended to audio platforms (Spotify, Pandora, SiriusXM) and connected TV.

New measurement tools:

• Conversion API (CAPI) helps advertisers measure ad performance without relying on cookies.

Portfolio:

• Showcase work to potential customers.
• Upload photos into an album.
• Add project overview, including cost and timeline.

These updates allow advertisers, especially national and multi-location businesses, to more effectively reach and convert Yelp’s audience, while also providing better tools for managing and measuring their advertising efforts.