Yelp Expands Ad Offerings for Advertisers
These ad offerings allow advertisers, especially national and multi-location businesses, to more effectively reach and convert Yelp’s audience.
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Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers.
It is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses.
The new offerings include:
Request a Quote for Brands:
- Allows national services businesses to receive and manage leads across multiple locations.
- Includes a new Leads API to integrate with existing customer management tools.
Yelp Guaranteed for multi-location businesses:
- Offers up to $2,500 in coverage if something goes wrong with a project booked through Request a Quote.
- Available in popular categories like contractors, HVAC, plumbers and movers.
Expanded ad formats:
- Spotlight video ads now appear in business page photo galleries.
- Yelp Audiences extended to audio platforms (Spotify, Pandora, SiriusXM) and connected TV.
New measurement tools:
- Conversion API (CAPI) helps advertisers measure ad performance without relying on cookies.
Portfolio:
- Showcase work to potential customers.
- Upload photos into an album.
- Add project overview, including cost and timeline.
These updates allow advertisers, especially national and multi-location businesses, to more effectively reach and convert Yelp’s audience, while also providing better tools for managing and measuring their advertising efforts.