It’s tempting to build fast and iterate later. But lasting product success demands something harder: the discipline to build with purpose. Data, AI and Technology leader Sumaiya Noor discusses seven uncomfortable but essential truths about product strategy.
AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.
Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?
Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?
In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…
Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.
Vibe Martech Fest – the Middle East’s largest marketing technology summit, will take place on September 12 – 14, 2023, in Dubai, UAE. The fifth edition promises to pack in 400 attendees, two stages, workshops and a speaker line-up of global leaders.
Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us? Breaking News! Marketing and data teams are happily working together—this shouldn’t be news, but most companies’ marketing and data teams operate in two different worlds. Since organisational silos exist in every business, why should […]
Completely cookieless, it delivers targeted ads using zero personal information or behavioural tracking data. Mitgo, a player in the MarTech and AdTech markets, has launched Takeads, a privacy-first and entirely cookieless platform that brings a user-centric approach to native advertising. Mitgo began working on its native advertising offering five years ago. Now launched, Takeads – […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Czechia Consumer Protection Act Strengthens Consumer Rights Czechia has […]
