MarTech

Who's buying whom—and why it matters: A breakdown of the biggest martech acquisitions transforming how brands connect, personalise, and scale.

Vibe Marketing Tech Fest brought together thought leaders across the Middle East to discuss future trends and technologies, and how they will impact the marketer’s role.

Think like an internal entrepreneur—turning your work into a business within a business for greater impact and job satisfaction.

Vibe Marketing Tech Fest will take place in Manchester on July 10, 2025, and brings industry leaders to answer the pressing questions on every marketer’s mind.

To raise awareness and promote the adoption of AI technologies, GPTBots.ai and ZANROO will launch a series of thematic campaigns.

Here are three underexplored CX strategies martech leaders must adopt in 2025.

Anthrologic blends operational know-how with deep data and technology expertise to design tailored AI strategies that cut through hype and actually deliver value.

The new Stackless Data solution provides businesses with a unified view of cross-channel sales ecommerce profitability.

REWIND 2024: This marketing buzzwords collection explores strategies from combating subscription fatigue to embracing social responsibility and composable technology.

Read our top 15 interviews to discover strategies, lessons, and inspirations that will help shape your next move in 2025.