MarTech

Interact establishes a unified set of standards, practices and a technology infrastructure, built on consumer insights at scale, fueled by Acxiom’s data and Real ID capabilities.

Rohan Kapoor, Group Vice President, Digital Marketing & Loyalty at Cenomi, tackles the burning topic, Will Gen AI Change the Marketer’s Role Forever

The projects have improved Malaysian Aviation Group’s marketing capabilities, enabling a more personalised and data-driven customer experience.

Marketers in Singapore are at the forefront of technological innovation, embracing a digital-first mindset to engage consumers effectively. Here are our top picks.

Martechvibe spotlights the top 15 CMOs who are at the forefront of innovation and transformation in this dynamic sector, where traditional markets intersect with burgeoning digital platforms.

Martechvibe shares its top picks of the femme force –35 unstoppable women transforming the marketing and CX landscape in the Asia-Pacific and Middle East region.

According to a survey, 67% of marketers in the online retail sector are leveraging GenAI to generate hyper-personalised recommendations. Delve into how generative AI enhances the marketing process by streamlining operations.

Martechvibe’s expert panel on overcoming implementation woes, aligning teams for a new mindset and making AI work for you, instead of the other way around.

The agreement will see the launch of nine HD television channels on the Es’hail-2 satellite, which is located at 26 degrees East and covers the Middle East and North Africa region.

With Saudi Arabia emerging as WebEngage's largest market, the company's commitment reflects the growing demand for MarTech, contributing significantly to the nation's economic diversification and global economic impact.