MarTech

AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.

Talon.One has raised funding from Silversmith, Meritech and CRV to accelerate AI innovation, expand enterprise capabilities and strengthen its loyalty and promotions platform across global markets.

The Adaptive Identity Resolution tool is part of Hightouch’s warehouse-native CDP and introduces “multi-zone” matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup.

Build gives brands flexible, API-first access to Wunderkind’s identity and personalisation engine—empowering teams to integrate behavioural intelligence and real-time triggers without disrupting their existing tech stack.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

A snapshot of on-the-ground insights: What marketers, product leaders, and creatives saw, said, and took away from Cannes Lions 2025.

Generic top-level domains (gTLDs) can elevate brand trust, visibility, and digital control. How can marketers take advantage?

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…

Martech 2025 reveals 15,384 tools, a 9% growth masking a triple-threat landscape of boom, bust, and balance. Discover the surprising truth behind 1,211 tool removals, the genAI wave, and the silent rise of Product Management.

The 2025 State of Martech report reveals slowing growth, record churn, and a shift toward AI integration and stack consolidation, marking a new era of strategic maturity in marketing technology.