loyalty programs

AirAsia rewards can be used on flights for over 700 airlines besides accommodation, travel and lifestyle perks, which members can redeem on the AirAsia MOVE app.

Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce Web3 Customer relationship management software firm Salesforce has launched Salesforce Web3, an NFT management platform to help its clients create token-based loyalty programs.  Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce […]

How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]

Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today?