Marquee Awards 2026 Honours Brands Redefining Marketing
The Marquee Awards in Dubai honoured 24 winners across 20 categories, spotlighting the ideas and execution setting new benchmarks for marketing excellence.
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Dubai, UAE – September 10, 2026 – The Marquee Awards were launched by Martechvibe as a landmark initiative to recognise the most innovative, impactful and forward‑thinking digital marketing campaigns and martech builds in the region.
With more than 30 categories spanning Digital Campaigns and Technical Excellence—from banking, retail, FMCG and hospitality to healthcare, destinations, B2B services, data platforms and AI—the programme honours brands and teams whose work delivers measurable business value while advancing the practice of marketing and customer experience.
This year’s awards spotlighted 24 winning brands across 20 categories, reflecting a marketing landscape where creativity, data and technology are now inseparable parts of the same growth engine. The winners were selected by a distinguished, independent jury of senior marketing, CX and communications leaders, including Aamir Allibhoy, Chief Marketing Officer at Match, Harsha Thawani, Associate Marketing Director – Digital Marketing Lead at KPMG (Lower Gulf), Hazem El Zayat, Chief Experience Officer MENA at Memac Ogilvy, Ravi Raman, Publisher at Fast Company Middle East, Vibha Thusu, Global Marketing & Communications Program Leader at Schneider Electric, and Suad Merchant, Global Chief Marketing Officer at GEMS Education.
“At a time when customer expectations, AI capabilities and business pressures are all shifting at once, marketers in this region are being asked to reinvent the playbook in real time. What impressed us most about this year’s entries was the way teams are combining creativity, data and technology into systems that deliver both marketing performance and business impact. The Marquee Awards are our way of shining a light on the innovative thinking in the region, and celebrating the practitioners,” said Sanjay Swamy, Co-founder and Managing Partner, Vibe Media Group.
Spotlight on This Year’s Winners
In the Best Digital Campaign cluster, winners included education leaders, health systems, destinations, banks, retailers, FMCG brands and F&B platforms:
- Advertising & PR: Sherpa Communications and Ajmal Perfumes
- Banking: Citi UAE
- Ecommerce: 6thStreet (AIVI) and GemIQ
- Education: Ajman University
- F&B: Papa Johns
- FMCG: Abbott and Al Ain Farms
- Healthcare: Aster DM Healthcare
- Hospitality and Travel: FIVE Hotels and Resorts
- Real Estate: Msheireb Properties
- Digital Retail: Styli (Landmark Group)
In the Technical Excellence cluster, winners demonstrated how martech platforms, data and customer experience design can be turned into long‑term infrastructure:
- App Experience: Sahatna (ADHDS)
- Data for Customer Insight: Apparel Group
- Email Marketing: Mashreq
- Journey Orchestration for CX: Alshaya Group
- Loyalty Technology/ Programs: Lulu Retail Holdings
- Mobile App Marketing: Mashreq
- Performance Marketing: Meydan Free Zone and Gebal Group
- Personalisation: Sharjah Cooperative Society
- Real time marketing/ Triggered execution: Apparel Group
- SEO: Meydan Free Zone
What This Year’s Nominations Signal
Nominations for the 2026 edition revealed how quickly marketing and martech are maturing across the Middle East.
The nominations point to a clear direction for the future: marketing in MENA is moving from campaign‑by‑campaign execution to system‑level thinking, where strategy, technology and operations are built as reusable engines rather than one‑off initiatives.
Full Winners List and Coverage
The complete list of Marquee Awards 2026 winners, across all Industry Campaigns and Technical Excellence categories, is available on Martechvibe, along with in‑depth editorial coverage of selected campaigns and technology builds.
About Marquee Awards
The Marquee Awards, presented by Martechvibe, celebrates the brands, teams, and campaigns that stand out by going beyond adapting to change, and demonstrate bold thinking, smart execution, and measurable success. It’s a recognition of excellence at the intersection of marketing and advertising technology. A jury of industry veterans decides the winners across two broad categories: Best Digital Campaign and Technical Excellence.
About Martechvibe
Martechvibe is a leading marketing and CX publication covering the intersection of marketing, technology, AI and data globally. Through editorial analysis, research, events and awards, Martechvibe provides practitioners with insight into how modern brands are building martech stacks, data strategies and customer experiences that deliver sustainable growth.
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