Marquee Awards Winner: Best Digital Campaign in Ecommerce
Campaigns that accelerated online sales, engagement, or omnichannel conversions.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 20 categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s finalists represent 24 winners, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here are the winners of the Marquee Awards 2026 for Best Digital Campaign in Ecommerce.
6thStreet (AIVI)
6thStreet’s nomination recognises a performance‑driven ecommerce strategy that treated the platform as the primary growth engine for fashion and lifestyle across GCC.
Through data‑led optimisation across media and onsite experience, the partnership with Home of Performance focused on scaling profitable orders and strengthening 6thStreet’s position as a regional online fashion destination.
GemIQ
AIIMS’ campaign for GemLightbox and GemIQ targeted jewellers globally via Meta, running parallel full‑funnel architectures for Western ecommerce and GCC relationship‑led buying.
Across under four months, the work drove 30.2M impressions, 429 verified sales, 1,422 leads and USD 1.58M+ in purchase value, proving that niche B2B tools can scale through well‑governed social commerce.
For more information on Marquee Awards and other events by Martechvibe, please reach out to marketing@martechvibe.com.
Marquee Awards will be back in 2027.
