Salesforce Adds Platform For Brands To Create NFT Loyalty Programs

Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce Web3 Customer relationship management software firm Salesforce has launched Salesforce Web3, an NFT management platform to help its clients create token-based loyalty programs.  Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce […]

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    • Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce Web3

    Customer relationship management software firm Salesforce has launched Salesforce Web3, an NFT management platform to help its clients create token-based loyalty programs. 

    Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce Web3. The roll out comes after a pilot program of 257,000 transactions with Salesforce clients such as clothing brand Scotch & Soda, and Mattel, the toy company behind Barbie and Hot Wheels. 

    Mattel’s Hot Wheels NFT Garage Series consisted of 215,000 NFTs of digital cars, with some letting customers earn physical Hot Wheels products, the company said. Scotch & Soda worked with Salesforce to launch its free NFT loyalty program Club Soda 3.0 while Crown Royal minted over 20,000 claimed digital collectibles that were tied to the brand sending care packages of Crown Royal alcohol to active military members. 

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